2013 Chevrolet Silverado 1500 Lt on 2040-cars

Auto blog

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2015 SEMA Show Recap | Autoblog Minute

We take a trip to Las Vegas for a preview of the 2015 SEMA Show, the trade show for automotive aftermarket professionals and enthusiasts. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with commentary from Senior editor, Greg Migliore. Chevrolet Ford Honda Mazda Autoblog Minute Videos Original Video galpin

2016 Chevy Volt will be available across Canada, unlike most of US [UPDATE]

UPDATE: The story's been updated to add a response from General Motors of Canada. It's not enough that the Toronto Blue Jays may be the most intimidating team in Major League Baseball. Now, it appears that our neighbors to the north will also have some bragging rights in regards to General Motors' Chevrolet Volt extended-range plug-in vehicle. Specifically, most of Canada will have access to the 2016 version before most of the US will. In fact, the car will be available in Canada before people can buy it in Michigan. A trip to Windsor, Ontario, anyone? The Volt, which will boast a longer plug-in range than the current version, could go on sale in Canada as soon as November, GM Authority says. The model's second-generation version may debut in California as soon as this month, and is slated to be sold later this year in the 10 other states that abide by the so-called CARB (California Air Resources Board) rules for zero-missions vehicles. Those states include Oregon, Maine, New York and Massachusetts. But not GM's home state of Michigan. Either way, the new generation model's debut can't come soon enough for the US automaker, as Volt sales in 2015 have seriously lagged the 2014 numbers because of people waiting for the new version. "We will receive the 2016 Volt in Canada this fall, starting with our key Volt markets in Quebec, Ontario and British Columbia," wrote General Motors of Canada spokesman George George Saratlic in an e-mail to AutoblogGreen. "Note these are also the three provinces that provide provincial incentives on EV purchases. We'll then roll out Volt to the rest of the country." Last week, details were revealed about the first sales of the 2016 Volt, where marketing efforts will be concentrated among the largest plug-in buying states in the union. The other 39 states will get their shot starting next year with the 2017 model-year variant. Related Video: