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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

GM slashes prices in China as sales falter

Buying a vehicle from General Motors' stable of brands might be a lot cheaper in the near future – at least for customers in China. The effort comes as GM hopes to keep sales there growing, and the decision alludes to yet another sign that the Asian country no longer has the booming auto market of past years. GM and its Chinese joint venture partner SAIC are slashing prices by as much as the equivalent to $8,700 on 40 models from Buick, Chevrolet, and Cadillac, according to The Detroit News. Across all of automaker's nameplates, the overall sales dipped in China in April by 0.4 percent to 258,484 vehicles. Among the drops, Buick was down 8.5 percent, and Chevy shrunk 5.6 percent. Caddy's numbers increased 4.6 percent for the month, though. Buick remains a popular brand in the minds of Chinese consumers, but according to The Detroit News domestic automakers there are starting to eat into the dominance of foreign companies in the market. The country remains important for GM, though. Late last year, it outlined a future strategy that included China as a major pillar, including a $14 billion investment to build five new factories and boost sales. News Source: The Detroit NewsImage Credit: Alexander F. Yuan / AP Photo Buick Cadillac Chevrolet GM Car Buying Car Dealers saic

Chevy Volt, Nissan Leaf go nearly the same all-electric miles a year

Range anxiety? What range anxiety? The concept is a foreign one to those driving Chevrolet Volt extended-range plug-ins, and as a result, that vehicle's all-electric driving miles are actually pretty close to that of the all-electric Nissan Leaf. Such were the findings of a study conducted by the Idaho National Laboratory (INL), which tracked about 8,700 cars during a three-year period, including a bunch of Volts, Leafs and Smart ED electric vehicles. In short, even though the Volt's all-electric range of about 38 miles is less than half that of the Leaf's, the Volts' collective all-electric driving was just six percent lower than the Leaf's (the next-generation Volt will be even more electro-generous, with a 50-mile range). The logic makes sense considering typical US driving habits, in which a vast majority of people commute less than 35 miles a day. Additionally, Volt drivers obviously have no fear of running out of electricity, so they were far more likely to max out on that range than some Leaf drivers. Overall, the average Leaf is driven about 15 percent less than the national average of about 11,300 miles a year for all vehicles, while Volts are driven about eight percent more. Of all those Volt miles, about 81 percent were in all-electric mode. Additionally, Volt drivers recharged about 1.5 times a day, while Leaf drivers recharged about once a day, and about 85 percent of that charging was at home. As for non-home charging, about 20 percent of the vehicles accounted for 75 percent of the station use, so folks are definitely creatures of habit. Check out the INL's 22-page report here for more interesting details. Related Video: Featured Gallery 2016 Chevrolet Volt: First Drive View 24 Photos Related Gallery 2016 Nissan Leaf View 30 Photos News Source: Idaho National Laboratory via Hybrid Cars Green Chevrolet Nissan Electric Hybrid extended-range plug-in