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'Tomorrowland' movie will advertise Chevy Volt, E-NVs

Before the 2016 Chevrolet Volt arrives at dealerships, it's going to come to a cineplex near you. The next-generation hybrid and the EN-V electric networked vehicle concept will play bit parts in the background of the upcoming Disney movie Tomorrowland starring George Clooney and Britt Robertson. Chevrolet will run digital and television ads around the movie's opening, which is May 22 in the US. The Bowtie and Disney tie-up is another in their years-long collaboration, going back to the revamped Test Track that opened at Epcot Center in 2012, and Chevolet is also the official vehicle of Shanghai Disney. The press release below has more on the movie and the Volt, the movie trailer is above – there's no Volt in it, but there is a late-model Buick. Chevrolet and Disney See Possibilities in 'Tomorrowland' Film to help kick off marketing efforts for next-generation Chevrolet Volt DETROIT, 2015-03-26 – At their core, Disney and Chevrolet are entities of optimism, believing that with a little ingenuity, anything is possible. They will come together in the new Disney film "Tomorrowland" to imagine the possibilities. The all-new 2016 Chevrolet Volt and EN-V concepts appear in the backdrops of the present day and Tomorrowland. The film's U.S. debut is May 22. In Disney's riveting mystery adventure "Tomorrowland," a jaded scientist and an optimistic teen embark on a danger-filled mission to unearth the secrets of an enigmatic place somewhere in time and space. "Tomorrowland is a place where nothing is impossible, which is something that Chevrolet believes can exist in the here and now," said Tim Mahoney, vice president, Global Chevrolet. "The Chevrolet spirit reflects the hopes and possibilities of tomorrow in real instruments of change for today like the next-generation Chevrolet Volt." The first marketing efforts for the 2016 Chevrolet Volt will be tied to Tomorrowland. A television spot and digital advertising will debut in early May. The all-new Volt is an electric car with extended range, showcasing a sleeker, sportier design that offers 50 miles of EV range, greater efficiency and stronger acceleration. The Volt's new, efficient propulsion system will offer an estimated total driving range of more than 400 miles. With regular charging, owners can expect to average more than 1,000 miles between gas fill-ups. Chevrolet and Disney have a long history of collaboration around the globe.

Chevy donates first 2015 COPO Camaro for wounded vets

Want to get your hands on a new COPO Camaro? Only 69 will be made this year before it's phased out ahead of the next Camaro's arrival. And the very first one will be auctioned off this weekend in Palm Beach. That's where Barrett-Jackson will be selling the hand-built drag-racer with the serial number 2015COPO001. The vehicle is being donated by Chevy, with 100 percent of the proceeds benefiting the Achilles Freedom Team of Wounded Veterans, a charitable organization that helps disabled athletes, especially veterans of the armed services. Introduced last fall at SEMA, the 2015 COPO Camaro is built specifically for drag racing with a 350-cubic-inch LSX racing engine with a 2.9-liter Whipple supercharger. It's got 555 horsepower, a three-speed automatic transmission (it's a drag machine, not a circuit racer after all), all the requisite safety equipment, special suspension setup, unique livery and a quarter-mile time in the mid-eights. Look for this unique example to cross the auction block at around 5 PM on Friday, April 18, when we hope it will raise a princely sum for a good cause. 2015 COPO Camaro No. 1 Sale to Benefit Disabled Veterans Top bid from Barrett-Jackson goes to Achilles Freedom Team of Wounded Veterans DETROIT – Chevrolet is selling the first 2015 COPO Camaro race car to raise money for Achilles Freedom Team of Wounded Veterans, which helps wounded veterans participate in marathons and share their success within a supportive community including their families. The hand-built car carries serial number 2015COPO001. It will be sold on Saturday, April 18, at the Barrett-Jackson Palm Beach auction, with 100 percent of the winning bid going to Achilles Freedom Team of Wounded Veterans, a non-profit organization that helps disabled athletes, including veterans, gain access to races, equipment, and training dedicated to improve their physical abilities. "This sale gives the highest bidder the opportunity to buy the first of only 69 factory-assembled 2015 COPO Camaro race cars, the final year of the fifth-generation Camaro," said Jim Campbell, U.S. vice president of Performance Vehicles and Motorsports. "Chevrolet is excited to offer this milestone Camaro to help a very worthy organization." Chevrolet introduced 2015 COPO Camaro No. 001 last fall at the SEMA Show in Las Vegas, and it has been featured in Chevrolet Performance advertising and other marketing initiatives.

GM Recalling Another 2.7 Million Vehicles In Five Separate Campaigns

The recalls keep rolling in from General Motors, evidently keen to avoid repeating the mistakes of the ignition-switch debacle and clean house. This time they're all coming at once, with five separate recalls announced together covering approximately 2.7 million vehicles. The largest of the five actions involves over 2.4 million units of the previous-generation Chevrolet Malibu and Malibu Maxx, Pontiac G6 and Saturn Aura in order to fix brake light wiring harness, which have been found to be susceptible to corrosion. The recall is separate from the 56k Aura sedans which GM recently recalled over faulty shift cables, not to mention the previous massive recall of 1.3 million vehicles – some of them the same models – but appears to have resulted from the National Highway Traffic Safety Administration investigation that started with the G6 almost a year ago. The second-largest campaign involves the 2014 Chevy Malibu, specifically those fitted with GM's 2.5-liter engine and stop/start system, approximately 140,000 examples of which has been found to have problematic brakes. The issue does not appear to be connected to the recall of 8k Malibu and Buick LaCrosse sedans (also involving brake woes) which we reported upon last week. Four crashes have been reported in such models, but GM admits it's not yet clear if the problem was a contributing factor in the accidents. A further 112k Corvette models from the 2005-2007 model years are being called in for problems with their low-beam headlamps resulting from a flexing relay control circuit wire that's not meant to bend. GM says it is "aware of several hundred complaints" about this issue, but notes that there have been no reports of related accidents. In addition, over 19k examples of Cadillac CTS from the 2013 and 2014 model years are being recalled over windshield wipers that might not work after a jump start. Finally, GM is also bringing in 477 examples of its 2014 Chevy Silverado, Tahoe and GMC Sierra (though not the Yukon) to fix a problem with a tie rod in its steering rack. As ever, all recall repairs will be performed free of charge, and GM is now estimating that recall-related actions this quarter will result in an estimated $200-million charge against its second-quarter earnings. Read the full announcement from GM below for further details.