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How Chevy used popular Instagram user to promote 2016 Volt

A picture is worth a thousand words. When it comes to Chevrolet and its Volt extended-range plug-in, the automaker is hoping pictures can be turned into a few more buyers. The company extended a little love to one popular social-media practitioner to see if the trick works. Former biochemical engineer Kevin Lu started his Instagram account a couple of years ago during a road trip, and the quality of his shots has attracted about 181,000 followers. With that popularity in mind, Chevy brought Lu up to Detroit to check out the unveiling of the next-generation Volt at the Detroit Auto Show last month. Lu also got to see the Detroit-Hamtramck Assembly factory where the Volt is built, Automotive News reports. As for the next-gen Volt, Chevy says a more efficient powertrain and lighter battery help give the car an all-electric range of up to 50 miles and a total driving distance of more than 400 miles. Chevy also touts the model's streamlined grille and (tight) seating for three in the rear. General Motors hopes a combination of those improvements and exposure from sources such as Lu and his Instagram account (and some sleepy ads, apparently) revitalize sales of the model. Last year, Volt sales fell 19 percent to 18,805 units. Related Videos: News Source: Automotive News-sub.req. via GM AuthorityImage Credit: Kevin Lu/Instagram Green Detroit Auto Show Chevrolet Detroit extended-range plug-in instagram

Optimus Prime and Bumblebee head for auction

This month at the Barrett-Jackson auction in Scottsdale, AZ, the customized 1992 Peterbilt 379 of Optimus Prime from the Transformers series and director Michael Bay's own 1967 Chevrolet Camaro SS for Bumblebee will cross the block. The company will sell both with no reserve, and they'll come with letters of authenticity. This specific Bumblebee is the mean-looking restomod from Transformers: Age of Extinction, the fourth installment in the franchise, and Bay apparently liked it enough to hang onto the aggressive coupe after filming. He even autographed the car for this sale. The Camaro would make a great star in a Hollywood chase scene with its LS3 V8, six-speed manual gearbox, Wilwood brakes, and custom suspension. Bumblebee also wears a menacing satin black body with yellow accents and custom carbon fiber fender flares. Optimus Prime's Peterbilt appeared on-screen in the first three Transformers films, the auction house's spokesperson Aaron Cook told Autoblog. An Autobot emblem sits proudly on top of the grille, and the truck wears a flame paintjob. Barrett-Jackson's description says that the semi is fully functioning but no longer street legal and is now for display only. It would likely be the ultimate piece in anyone's Transformers collection. CRAIG JACKSON'S BARRETT-JACKSON TEAMS UP WITH MICHAEL BAY, PARAMOUNT PICTURES TO AUCTION ICONIC TRANSFORMERS VEHICLES Paramount Pictures is auctioning Optimus Prime® (Lot #1325.1), the iconic truck featured in the first three Transformers™ films American filmmaker Michael Bay will auction his 1967 Chevrolet Camaro SS (Lot #1325.2), which starred as Bumblebee™in the blockbuster movie, "Transformers: Age of Extinction" SCOTTSDALE, Ariz. – Jan. 4, 2016 – Barrett-Jackson, The World's Greatest Collector Car Auctions®, announced today that Paramount Pictures and American filmmaker Michael Bay will auction two vehicles that starred in the Transformers movie franchise, during the company's nine-day 45th Anniversary Auction, from Jan. 23-31, 2016, at WestWorld of Scottsdale. Up for sale at No Reserve is the iconic truck, Optimus Prime (Lot #1325.1), featured in the first three science fiction action films. Bay has consigned a 1967 Chevrolet Camaro SS (Lot #1325.2), which was cast as Bumblebee in the latest film, "Transformers 4: Age of Extinction." "The hottest Hollywood stars at Barrett-Jackson come in all shapes and sizes," said Craig Jackson, chairman and CEO of Barrett-Jackson.

2016 Chevy Volt ads strike frustrating, yet familiar, chord

Sometimes, it's hard to let go. In the six years that GM has been advertising and selling the Chevy Volt, one dominant message is that the car is an EV without any range anxiety. On the one hand, this is a positive thing: our car does something that other electric vehicles don't. Of course, there's another, more reasonable take on the message that EVs only equal limited range: don't promote this viewpoint if you ever plan on selling a pure EV. But, of course, this is exactly what GM is doing with a new ad for the 2016 Chevy Volt. Called Elevator, the spot (watch it above) compares driving an all-electric car with riding in an elevator getting stuck. Your Nissan Leaf might run out of electricity, the ad says, and that would be as uncomfortable as being trapped between floors. The main problem, of course, is that Chevy also offers the Spark EV and is getting ready to sell the Bolt EV. Does the company think that everyone will forget these anti-EV commercials when it come time to shop for a Bolt? Even worse, does GM think we've forgotten the Anthem ad for the Volt back in 2010? Apparently, so. Elevator isn't the only ad for the 2016 Volt that GM debuted today. The other, called Time Capsule (below), takes a swipe at the Toyota Prius. Trouble is, there are two easy ways to dismiss this ad as well. First, and most obviously, if GM is against using old technology, then why does it continue to shove a 100-year-old fossil fuel engine into almost every car it builds? Second, attacking the Prius for using 15-year-old tech – when said tech is still able to mop the floor with any hybrid from GM in the fuel economy race - is more like an admission of defeat than anything to be proud of. "Hey look, the Prius uses technology from the '90s," GM says. To which the observant viewer will ask, "Well, then why can't you build a 50-mile-per-gallon hybrid, GM?" It's also worth noting that Chevy has been on a misguided advertising streak as of late. We bashed their ads that suggested its Silverado is better than the F-150 because it uses steel instead of aluminum, too, especially since those commercials used shark cages and stupid superhero costumes in an attempt to make a point. Chevy, stop assuming we're all idiots. Please. Now, the 2016 Volt is a great car and I know that GM can make a darn good Volt ad (like this one), so seeing the company shoot solid fuel-efficient technologies in the back (again and again) is just frustrating.