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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Consumer Reports no longer recommends Honda Civic

Consumer Reports annual Car Reliability Survey is out, and yes, there are some big surprises. First and foremost? The venerable publication no longer recommends the Honda Civic. In fact, aside from the walking-dead CR-Z and limited-release Clarity fuel-cell car, the Civic is the only Honda to miss out on CR's prestigious nod. At the opposite end there's a surprise as well – Toyota and Lexus remain the most reliable brands on the market, but Buick cracked the top three. That's up from seventh last year, and the first time for an American brand to stand on the Consumer Reports podium. Mazda's entire lineup earned Recommended checks as well. Consumer Reports dinged the Civic for its "infuriating" touch-screen radio, lack of driver lumbar adjustability, the limited selection of cars on dealer lots fitted with Honda's popular Sensing system, and the company's decision to offer LaneWatch instead of a full-tilt blind-spot monitoring system. Its score? A lowly 58. The Civic isn't the only surprise drop from CR's Recommended ranks. The Audi A3, Ford F-150, Subaru WRX/STI, and Volkswagen Jetta, GTI, and Passat all lost the Consumer Reports' checkmark. On the flipside, a number of popular vehicles graduated to the Recommended ranks, including the BMW X5, Chevrolet Camaro, Corvette, and Cruze, Hyundai Santa Fe, Porsche Macan, and Tesla Model S. Perhaps the biggest surprise is the hilariously recall-prone Ford Escape getting a Recommended check – considering the popularity of Ford's small crossover, this is likely a coup for the brand, as it puts the Escape on a level playing field with the Recommended Toyota RAV4, Honda CR-V, and Nissan Rogue. While Ford is probably happy to see CR promote the Escape, the list wasn't as kind for every brand. For example, of the entire Fiat Chrysler Automobiles catalog, the ancient Chrysler 300 was the only car to score a check – there wasn't a single Dodge, Fiat, Jeep, Maserati, or Ram on the list. That hurts. FCA isn't alone at the low end, either. GMC, Jaguar Land Rover, Mini, and Mitsubishi don't have a vehicle on CR's list between them, while brands like Mercedes-Benz, Volvo, Nissan, Lincoln, Infiniti, and Cadillac only have a few models each. You can check out Consumer Reports entire reliability roundup, even without a subscription, here.

Seized drug dealer's Corvette Z06 joins Texas police fleet

A police department in Texas caused a stir after they posted pictures of their hot new ride on social media last week. This 2007 Corvette Z06 with dark-tinted windows once belonged to a drug dealer, but was seized in a DEA raid. The feds awarded the Corvette to the New Braunfels Police Department for their help in bringing down the drug distribution ring in the area. When police posted images of the car on their Facebook page, some followers were angry that tax dollars were spent on such an extravagant car. New Braunfels PD were quick to defend themselves. "To be clear, this vehicle was awarded to NBPD as part of an asset distribution from the Federal DEA criminal case of a large drug distribution ring in our area," the New Braunfels PD wrote on their Facebook page. "NBPD was instrumental in helping bring down that drug enterprise. Property seized during the course of an investigation is only awarded to the law enforcement agency after a court has determined that the suspect was involved in criminal activity and the proceeds (money) from that activity (i.e dealing drugs) paid for the items seized. Therefore, no property is given to a law enforcement agency prior to the investigation being completed and tried in a court of law." With a 505 horsepower V8 engine this murdered-out Corvette could outrun most speeders and getaway drivers. As is often the case in instances such as this, however, the 'Vette will be used in community outreach programs rather than as an active-duty cruiser. The department is currently holding a contest asking kids between 8 and 16 years old to find a name for the sports car. Currently, the most liked name is 'Optimus Crime'. A final winner will be chosen by the department on September 22. The kid who picks the name will earn bragging rights, plus a ride in the Corvette when its unveiled at the Comal County Fair Parade this weekend. Related Video: