2003 Chevy Kodiak C4500 Reg Cab W/ 12 Ft Flatbed Duramax Turbo Diesel Only 55k on 2040-cars

Auto blog

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

GM tells 2021 Chevy Express and GMC Savana owners to park vans outside due to fire risk

GM is telling owners of certain 2021 Chevrolet Express and 2021 GMC Savana work vans to park them outside and away from other vehicles and structures due to a fire risk. Additionally, the company is recalling 10,154 of the vans it believes to be at risk of catching fire. The breakout is 7,891 for Chevy and 2,223 for GMC.  Only vehicles equipped with the 6.6-liter V8 (the new-for-2021 engine option) are included in the recall, and it’s limited to vans produced on or prior to December 7, 2020. The problem stems from some anti-rotation tabs on the positive battery terminal that are too close to a fuse block assembly attachment post. This lack of clearance could cause the tabs to come into contact with the fuse block, causing a short circuit. GM points out that a short-circuit of this nature could cause battery drain or lead to a fire under the hood. Your warning for the time being will come in the form of a low battery voltage warning, or you might just wake up with an unexpected dead battery. GM says that it first opened an investigation into this problem on January 26 this year after it was notified of an underhood battery fire on a 2021 Express. The investigation found three other underhood fires and concluded that these fires were originating from the positive battery cable attachment near the fuse. This recall was officially posted on March 11 this year, and the National Highway Traffic Safety Administration just sent a notification out to the media yesterday. The fix is a relatively simple one. Dealers are going to remove a portion of the anti-rotation tab on both positive battery cable terminals near the fuse block assembly attachments. This increases the clearance and eliminates the risk of fire, GM says. The job will be done under warranty, and GM says it will begin contacting owners for recall work on May 3 this year. Recalls Chevrolet GMC Safety Minivan/Van Commercial Vehicles

2015 Chevrolet Trax

After the obligatory product presentation for the 2015 Trax, I caught up with Steve Majoros, Chevrolet's director of marketing for crossovers and cars, and asked him to elaborate on which markets his planners believe will be the hot starters for this tiny CUV. Without much hesitation, Majoros began to click off traditional sales havens for Subaru, namely, New England and the snowy bits of the East Coast, Colorado and the Pacific Northwest. That news might not surprise you, but it did me. Perhaps it's something as basic as the Trax's tall-hatchback looks, or the emphasis Chevrolet put on the urban driving cycle during my test in San Diego. But before my chat with Majoros, I'd considered this a crossover pointed at the Millennial city mouse more than his bumpkin cousin. But a closer look had me re-examining the granola cred of Chevy's smallest crossover. Having spent my fair share of time in New England and around New Englanders, I started by mentally listing the Trax's Subaru-like traits: practicality, thrift, all-weather ability and, well, just a dash of ugliness. (I suppose a hatchback needn't always be ugly to sell in Maine, or Boulder or Portland... but a 'distinctive' face doesn't seem to hurt.) After a day of driving through sunny San Diego and its surroundings, I can say that Trax makes an interesting case for itself against the standard bearers of the L.L. Bean set, but I'm less sure of its argument for young urbanites. The Trax looks a lot like an Equinox whose suit shrunk in the wash. Chevy's has downsized its own, rather conservative crossover styling to fit the proportions of the subcompact Trax; to my eyes, it looks a lot like an Equinox whose suit shrunk in the wash. That's fine for offering a cohesive look for the Chevy family of crossovers, but it seems out of step with the rest of the segment. If the Trax's current competitive set were the cast of a high school-based TV show, the Kia Soul would play the lovable nerd, the Nissan Juke perhaps the outsider musician and the Subaru XV Crosstrek the athletic outdoorsy kid. Chevy may see the Trax as the hipster chick wearing intentionally ironic mom jeans, but to me the styling is a little too on the nose; more like an actual grownup trying to hang with the kids. These mom jeans are genuine. Per my earlier point, that quasi-conservative look may be just fast enough for staid New Englanders, but I have a hard time seeing the bluff, big-Bowtied front end playing in Bushwick or Wicker Park.