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Chevy trademark for E-Ray may signal Corvette hybrid or EV

A spy photographer and friend of Autoblog Chris Doane spotted this trademark filing with the US Patent and Trademark Office, and there's not much to it: Chevy is calling dibs on the "Corvette E-Ray" name, and that raises more questions than answers. Being obsessed with this industry is an Autoblog core value, and Corvette is perennially a big deal. It's also historically, and famously, resistant to change. So what's going on here? Unless it's a pure show car, it's unlikely the E-Ray will be a C7-based hybrid. The current Corvette is a tightly-packaged thing, and batteries are bulky. That makes a concept of some sort all the more likely, especially with the Detroit Auto Show coming up. Unconstrained by the packaging of the real-world Stingray, this E-Ray concept may be a pure EV, or a hybrid, of any configuration. GM has built mid-engined Corvette concept cars in the past, and maybe we'll see one again in a few weeks. A gutted C7 with a pure EV drivetrain is also a remote possibility, although less likely – the Stingray wasn't engineered with that in mind, and we think GM's too big to show off a hack-job at a major auto show. Not that it is a Corvette competitor, but don't forget that the Tesla Model S P85D and it's P90D successor have taken pure EV performance into the mainstream – the upper end of the mainstream, to be sure. It has been enough to draw industry performance players into the genre. Look at Aston Martin's production-possible RapidE concept, a pure EV, and the confirmed-for-production Porsche Mission E. We've heard rumblings in the past that Corvette may become a marque unto itself, spawning a variety of variants (including the hypothesized mid-engined production car – don't hold your breath). Perhaps the gas-powered C8, in whatever form it takes, will be complemented with a greener version. We'll try to dig up insider information about what the E-Ray will reveal itself to be, but rest assured that if it shows up at Detroit we'll bring you analysis of every inch of it.Related Video: Featured Gallery 2016 Chevy Corvette Z06 C7.R Edition View 9 Photos Tip: Chris Doane/Facebook Green Rumormill Detroit Auto Show Chevrolet Electric Future Vehicles Hybrid Performance corvette stingray

First 2016 Chevy Volt commercial rocks us to sleep

The 2016 Chevrolet Volt, with its thorough restyling and increased all-electric range, is an exciting evolution of Chevy's groundbreaking plug-in hybrid, so it's only fitting that the commercial campaign to sell it to the masses also be engaging and vibrant. Well, the first ad has just been officially released and it rocks... us to sleep. Now, we get that General Motors didn't want to repeat past Volt-commercial mistakes. No one wants to see dogs licking feet or dumb (and weirdly horny) aliens again. Nor would it be smart to slam all-electric vehicles, since it now sells the Spark EV and has just revealed its 200-mile Bolt concept. So, what does that leave? How about a mostly computer-generated spot that relies on cliche images and an upbeat synthetic soundtrack to communicate that the Volt is now as boring as other four-door appliances? An intro, featuring a lightly-bearded gentleman peering at his tablet through designer glasses launches us into the action as the Volt makes its way across a city bridge, then a curvaceous country road. Chevrolet doesn't include voiceover to inform you that the new Volt has a 50-mile battery-only range. There's no mention of its gas mileage once its electric charge is depleted – items that just might be of importance to hybrid buyers. The ad also makes no attempt at establishing an emotional connection, either through drama or comedy. There are, however, lots of fast cuts of the new, normalized interior, including a two-second detail shot featuring the windshield wiper switch. We imagine that this is only the first in a series of spots that will tell the Volt story and motivate potential buyers to run down to their local dealer, hopefully the next spots will be more interesting and informative. View 16 Photos

2015 Chevy Silverado, GMC Sierra recalled for steering issues

DETROIT — General Motors Co is recalling more than 1 million pickup trucks and sport utility vehicles in the United States due to issues with a temporary loss of power steering, the National Highway Traffic Safety Administration said. The recall is for 2015 models. They are: the Chevy Silverado 1500, Suburban and Tahoe, GMC Sierra 1500, Yukon and Yukon XL and Cadillac Escalade. The problem may cause difficulty steering the vehicle, especially at low speeds, increasing the risk of a crash, the auto safety regulator said in a document dated Sept. 12. The document did not highlight any reports of accidents and injuries, because of the power steering issue. GM dealers will update the power steering module software, free of charge for owners of the affected vehicles. In 2014, the No.1 U.S. automaker had recalled nearly 800,000 pickup trucks worldwide because of the same problem. GM did not immediately respond to a request for comment.Related Video: