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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

GM cutting production at two plants

General Motors is continuing to adjust to excess supply of some of its brands' models. To get production more in line with the vehicles' actual demand, the automotive giant is idling two of its factories in North America in the coming months. The Orion Assembly plant is going to be down from March 9-13, according to an anonymous plant worker and another insider speaking to Automotive News. The factory builds the Chevrolet Sonic and Buick Verano, but there are plenty of both models sitting on dealer lots, including 216 days worth of Sonics, according to AN. The factory already had two idle periods announced to reduce the excess. In addition, downtime is scheduled at GM's "Flex" line at the Oshawa, Ontario, Canada, plant from April 13-17. This affects supply of the Chevrolet Camaro, Impala, Buick Regal and Cadillac XTS. Among them, the automotive giant has the largest supply of Regals ready for dealers with 213 days worth of them, according to AN. The future for the whole Oshawa factory is cloudy in general, though. There are rumors that it could close entirely in the future because the Camaro is leaving and the Regal and XTS might not last much longer than 2017. The Canadian government and the labor union there intend to put up a fight, though. News Source: Automotive News - sub. req.Image Credit: Bill Pugliano / Getty Images Plants/Manufacturing Buick Cadillac Chevrolet GM orion assembly oshawa plant idle

Brief website update hints 2016 Chevy Volt will get 43 mpg, 106 MPGe

Customers in California can already order the 2016 Chevrolet Volt and be the first to own the new, range-extended EV in August. It appears there's now a possibility that buyers of the updated model might get slightly better economy than Chevy's initial announcement from the 2015 Detroit Auto Show in January, too. According to the eagle-eyed folks at GM-Volt.com, Chevy has been subtly tweaking the spec page for the 2016 Volt. It briefly showed the model getting 43 miles per gallon combined fuel economy and 106 mpge, rather than the originally released figures of 41 mpg and 102 mpge. Shortly afterward, the internal-combustion mileage returned to 41 mpg, but 106 mpge remained. A GM spokesperson told Hybrid Cars the changes happened by mistake. "We have not finalized numbers yet. We expect to announce in July." The economy isn't the only statistic to see an adjustment, though. The total range was reportedly briefly shown as 420 miles, and then returned to a 430-mile rating, according to Hybrid Cars. The Volt's output has also been slightly tweaked from the original figures. It's now displayed as 150 horsepower and 293 pound-feet of torque, versus the preliminary numbers of 149 hp and 294 lb-ft. These tiny changes likely have a negligible impact on real-world driving, but they suggest that Chevy's team is still working to squeeze as much as possible from the latest Volt's powertrain. If the final figures are coming in July, then the engineers still have just a few weeks to improve the ratings even more.