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Chevy: The Big Game

Chevrolet took an early lead for the 2015 Super Bowl advertising crown with its spot for the all-new, 4G LTE-capable Colorado pickup in a spot that simulated a problem with your TV. The stark, simple ad then states that if you're lucky enough to have an Internet-capable vehicle, like the new Colorado, you'd at least be able to stream the game. A clever, chuckle-inducing spot if there was one. Check out our full write up of the new, 2015 Colorado. Marketing/Advertising Chevrolet Truck Super Bowl Commercials Videos 2015 super bowl ad

Coronavirus shakes up America's truck market: GM outselling Ford and Ram

FCA, Ford and General Motors joined the rest of the U.S. auto industry in taking heavy volume hits due to coronavirus-related shortages of both cars and customers. The saying goes that a rising tide lifts all boats; it stands to reason, then, that a falling one would have the opposite effect.  However, as we learned Thursday, the automotive market can behave in unpredictable ways. While the F-Series remained the best-selling nameplate in Q1, GM's full-size trucks are now outselling Ford's again for the first time in years, and with this upward thrust from the General, FCA's Ram was unceremoniously booted out of a hard-earned second place.  While late-March sales declines hit just about every major automaker in one way or another, the model-by-model results weren't nearly so uniform. And because the market tends to be a zero-sum game, for every winner, there generally has to be a loser.  In this case, that winner was GM, and its rise had to come at the expense of another automaker, in this case, Ford. F-Series sales dropped 13.1 percent in the first quarter of 2020, while sales of GM's full-sized Silverado and Sierra surged nearly 28% in the same period. FCA's Ram lineup managed a steady-as-she-goes 7% increase. All-in, GM finished the quarter with 197,743 full-size trucks sold to Ford's 186,562. Here's the full breakdown: Ford F-Series: 186,562  Chevrolet Silverado*: 144,734 Ram P/U: 128,805 GMC Sierra: 53,009 *includes 1,036 Medium Duty sales Things are a but murkier in the midsize segment, where the Chevy Colorado slipped 36% to just 21,430 units sold — just a few hundred better than the slow-selling Ford Ranger's Q1 numbers. The GMC Canyon experienced an almost identical slide, finishing the quarter with just 4,483 units sold. For perspective, Jeep sold more than 15,000 Gladiators and Toyota's midsize Tacoma slipped less than 8%, finishing the quarter with nearly 54,000 sales.  We suspect this discrepancy in full- and mid-size truck sales comes from shifting incentives. Ford, GM and FCA would like to keep selling bigger trucks because there's far more profit margin built into their list prices. Even with tens of thousands of dollars in manufacturer money on the hood, big trucks still make money.  Since these automakers report quarterly, we won't get another good look at these numbers until July, but if you thought that 2019 represented the new normal for U.S. auto sales, well, think again.

2016 Chevrolet Camaro design teased

Chevrolet just can't seem to help itself from continuing to tease the next-gen Camaro. The pony car gets its official debut at a big event on Detroit's Belle Isle on May 16, but the upcoming model's new exhaust, suspension components, and wheels are already well known. With this latest taste, we're finally getting an official glimpse at what the coupe actually looks like. The 2016 Camaro's shape hasn't completely been a secret, and even Chevy showed it testing while covered in camouflage in March. Still, these shots are a great opportunity to check out some undisguised details for the new model. The styling is supposed to be "more athletic," according to Chevy, and the aluminum hood looks especially good with crisp, straight lines forming the design. "It's a more expressive evolution of the Camaro's iconic character – and one that complements its leaner size and sharper reflexes," GM global design boss Ed Welburn said in a statement. These two photos suggest a more angular, futuristic shape for the upcoming pony car. We're looking forward to seeing it all in a couple weeks. Sculpted Exterior Reflects 2016 Camaro's New Athleticism 2015-04-30 DETROIT – For the all-new 2016 Chevrolet Camaro, the design team set out to create a leaner, more athletic design that complemented the new driving experience. "The Camaro went to the gym and came out with a lithe, more athletic physique for the sixth generation," said Ed Welburn, vice president, GM Global Design. "It's a more expressive evolution of the Camaro's iconic character – and one that complements its leaner size and sharper reflexes." The exterior design vocabulary is defined by complex shapes, which appear to be form-fitted around the mechanical components. Every shape and surface detail is a skilled, artistic collaboration of hand and digital sculpting. Camaro's new design details draw the eye into the design. For example, the new aluminum hood features powerful, smoothly curved sculpted forms accented with sharp creases. As a result, the hood appears to be shrink-wrapped around the engine. Similarly, the new Camaro retains the broad, dramatic rear fenders that became a defining feature of the award-winning Gen 5 Camaro. The design is updated with greater detailing, including a subtle crease running parallel to the fender edge. The effect makes the new Camaro look even lower and wider despite having a slightly smaller footprint than its predecessor.