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General Motors and EVs: No stranger to firsts, but where's the leadership?

2015 is already shaping up to be the year of "affordable, 200-mile EV" concepts. Nissan and Tesla have each been talking about them for some time, the latter promising to unveil its Model 3 at the North American International Auto Show in January before balking when the time came. Instead, Chevrolet beat them all by unveiling the Bolt concept at the same event, followed shortly thereafter with suggestions of a 2016 launch – potentially offering the first nationwide EV with anything close to that range. It was the ballsiest EV-related move General Motors has made in a quarter century. But will it remain so? Exactly 25 years before the Bolt rolled up onto the turntable, then-Chairman Roger Smith unveiled GM's last ground-up EV concept, the even-more-unfortunately-named Impact, at the Los Angeles Auto Show in January 1990. A few months later, he surprised most of his colleagues by announcing its intended production in honor of Earth Day. It was the first modern foray into electric vehicles for the US by any automaker, one that was rewarded by the State of California with what is now known as the Zero Emissions Vehicle mandate. The program not only forced other automakers into competing with Roger's pet project, but inspired all of them to fight it like small children against bedtime. Some years later, the drivers themselves weighed in, with a biting documentary about that obstinance and the leadership it cost both GM and the country. Within months, GM was first back into the fray of plug-in vehicles. Many criticized the company for starting with a PHEV rather than jump straight back into EVs. The choice wasn't totally out of the blue – even EV1 was meant to be followed by a PHEV. And especially on the heels of Who Killed the Electric Car?, some skittishness was understandable: even a successful EV would invite a "we told you so" public reaction, underscoring their mistake in ending the EV1 program. If a new EV didn't do well, they'd be convicted in the public eye as serial killers. All while seeking a federal bailout. For all the flak, the resulting Chevy Volt was and is a better car than GM has ever gotten credit for. But the company seemed to grow weary of having to overcome its varied past, and while the current owners remain happy, much of the stakeholder and community engagement that so effectively built early goodwill and sales growth faded not long after launch. Marketing has been spotty in both consistency and effectiveness.

Chevy: The Big Game

Chevrolet took an early lead for the 2015 Super Bowl advertising crown with its spot for the all-new, 4G LTE-capable Colorado pickup in a spot that simulated a problem with your TV. The stark, simple ad then states that if you're lucky enough to have an Internet-capable vehicle, like the new Colorado, you'd at least be able to stream the game. A clever, chuckle-inducing spot if there was one. Check out our full write up of the new, 2015 Colorado. Marketing/Advertising Chevrolet Truck Super Bowl Commercials Videos 2015 super bowl ad

Millionth Corvette now being restored after sinkhole damage

Among the original American sports cars that were damaged by the sinkhole at the National Corvette Museum over a year ago was a 1992 convertible that was the millionth Vette made. And now that milestone vehicle is starting its restoration process. The landmark Corvette's rehabilitation is being carried out by the GM Design Center in Warren, MI, by a team of skilled craftsmen and technicians. The crew is more accustomed to building prototypes and concepts, but will face a new challenge in bringing this millionth Corvette back to its original condition. The white-over-red convertible was one of eight Corvettes that were swallowed up by the sinkhole at the museum in Bowling Green early in the morning on February 12, 2014. Five will be preserved in their compromised condition as part of a display demonstrating the effects of the sinkhole, while the remaining three were earmarked for restoration. The Design Center team has already completely the restoration of the 2009 Corvette ZR1 "Blue Devil" prototype, while the remaining 1962 Corvette will be restored by the museum. Related Video: Sinkhole-Swallowed 1 Millionth Corvette Restoration Underway Milestone damaged when earth opened beneath National Corvette Museum 2015-06-10 WARREN, Mich. – Craftspeople and technicians at the General Motors Design Center are painstakingly restoring the historic 1 millionth Chevrolet Corvette damaged nearly 16 months ago when a sinkhole opened beneath the National Corvette Museum in Bowling Green, Ky. The restoration crew is part of GM's Mechanical Assembly group at the Design Center, which typically spends its time building prototype and concept vehicles. The white 1992 Corvette is a challenge because rather than build an all-new vehicle from the ground up, the workers are trying to preserve the original appearance of a production vehicle. It is the second of three sinkhole-damaged Corvettes that Chevrolet has pledged to restore. The first, a 2009 Corvette ZR1 prototype known as the Blue Devil, was only lightly damaged and was returned to its original condition last fall. The National Corvette Museum will oversee the restoration of the third car, a 1962 Corvette. Five other Corvettes swallowed by the sinkhole will remain in their as-recovered state to preserve the historical significance of the cars. They will become part of a future sinkhole-themed display at the museum. Sinkhole summary On Wednesday, Feb.