1979 Chevrolet Malibu Base Coupe 2-door 5.7l on 2040-cars

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2015 Chevrolet Silverado Custom glitzes up volume model [UPDATE]

UPDATE: The original prices listed in Chevrolet's press release did include destination charging, despite not being specifically called out as such. We've edited the story to reflect this. The Chicago Auto Show's reputation as the home of special edition debuts grows stronger today, as Chevrolet is complementing the news that it'd unveil the Silverado Midnight Edtion and Colorado GearOn special editions in the Windy City with the debut of the Silverado Custom. And yes, it's different than the higher-spec Custom Sport that debuted just last month in Detroit. What's so custom about the Silverado Custom, you ask? Well, not a whole lot. The new truck is based on the popular Silverado LS Double Cab, and adds, among its most noteworthy features, a set of 20-inch, five-spoke wheels. From there, chrome is the order of the day, with shinier front and rear bumpers, mirror caps and door handles. The top portion of the front bumper, which is finished in black plastic on the standard LS, is matched to the body color on the Custom model. Standard LS interior features, like the 4.2-inch MyLink system with 4G LTE wireless internet, 40/20/40 cloth front seats, remain in place on the Custom, while it's a similar story with the powertrain. Choices below the sheetmetal will force buyers to choose between a 5.3-liter V8 or a standard 4.3-liter V6, and two- or four-wheel drive. Chevy is pricing a V8-equipped Silverado Custom 4x2 at $33,820 (including $1,195 in destination charges). Adding four-wheel drive brings the price up at $37,800, although as we said, selecting the 4.3-liter V6 will yield a more affordable Custom. Check out the full press release on the newest member of the Silverado clan, available below. 2015 Silverado Custom: Back to Basics, with Style $33,820 starting price for a well-equipped double-cab V-8 CHICAGO – Chevrolet takes aim at the heart of the pickup market with the Silverado Custom, which offers Chevy Truck capability and dependability in a stylish package, priced within reach of many truck customers. "The economic recovery has led to booming sales of high-end pickups like the Silverado High Country," said Sandor Piszar, marketing director for Chevy Trucks. "But there are also millions of customers in the heart of the market who want a great looking, well-equipped truck at an affordable price.

Mark Reuss: GM can't afford product 'misses,' has 'thought about' CT6 V-Series

Mark Reuss is a busy man. He oversees General Motors' global product portfolio, an all-encompassing task for a company that sold more than 9.9 million cars and trucks last year. When GM launches a well-received product, like the road-going rocket ship that is the Chevrolet Corvette Z06 – he gets credit. When the company stumbles with the slow-selling Chevy Malibu or grapples with fallout from the decade-old Saturn Ion and its flawed ignition switch, he gets blamed. GM owners, the press and sometimes the federal government, demand answers. Bob Lutz famously held the job before Reuss. So did Mary Barra, who's now GM's chief executive. There's a New GM, but the lineage is connected to a long history. When he's not thinking product, Reuss, an executive vice president, also runs the purchasing and supply chain for the company, which is still one of the largest industrial empires in the world. We caught up with Reuss on the floor of the New York Auto Show, where GM had just rolled out two crucial new products: the 2016 Cadillac CT6 and the 2016 Chevrolet Malibu. Speaking with a small group of reporters, Reuss delved into a variety of subjects, including the new Malibu, Cadillac's future (he thinks the ATS-V is going to "flame the M3 and M4"), and other topics. On fixing the Malibu: "We can't miss. We can't have those kinds of misses [like the previous generation] on our cars and crossovers and trucks. We can't do that. If we do that, we give a reason for someone to go buy something else. It's that simple. "On a car like the Malibu we have a chance to really fix all of that, which we have, and then lead. Then you've got a real opportunity there. So that's what we've really been focused on here – to fix those things." He later added: "We need that car here to transform Chevrolet desperately because it's the heart of the market. And when you think of Chevrolet, people will come back and think about what we did with the [new] Malibu and the Cruze... It's hugely important to us." On Cadillac: "If we go out and try and out-German the Germans, it's probably not going to work. We've got an opportunity here generationally where there's a lot of people younger than me that have parents that drove BMWs and Mercedes, and I think there's an opportunity there for those people to drive something different than what their parents did, and I think that's always been an opportunity in the auto industry if you look at the history of it.

Next-generation GMC Canyon, Chevy Colorado spied together

With the debut of the next-generation GMC Canyon coming in a couple of months (in off-road-ready AT4 guise no less), it's no surprise that both it and the Chevy Colorado are out testing without the heavy coverings of early prototypes. One of our spy photographers caught examples of both trucks with close-fitting vinyl wraps. This gives us a great opportunity to see each pickup more clearly, but also to compare and contrast the designs. From the front, the GMC features a narrower, but seemingly taller grille. At the top are slender lamps. They seem to be daytime running lights, though, and below them are much larger units that will function as the actual headlights. The prototype shown seems to be one of the AT4 variants, based on the lack of a lower air dam and the opened up corners of each bumper. Small fog lights show up in the lower bumper, too. As for the Chevy, its grille is wider, and it blends into the headlights. The lights are at the top of the grille, and they seem to incorporate the actual headlights, not just running lamps. The grille mesh has some interesting detailing, and there are auxiliary lights below the main headlights. This one seems to be a more mainstream Colorado model since it still has a front air dam, possibly a Z71 model, considering the chunky tires. Not surprisingly, the two trucks are very similar from the sides and the rear. They have cabins that look lower, longer and more squared-off than the current models. The fenders look more punched out and aggressive, too. The main differentiator between the Chevy and GMC are the wheel openings. The GMC has sharp corners and the Chevy has more rounded ones, as is the case with the full-size trucks. As previously mentioned, the GMC Canyon AT4 will be revealed this summer, so likely in just a month or two. The Colorado will likely be revealed this summer, too. It's expected that it will use the turbocharged 2.7-liter four-cylinder shared with the Silverado. Naturally, it will be available with two- and four-wheel drive and a variety of trim levels including the AT4 and ZR2 off-road versions. Related video: