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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Recharge Wrap-up: Tesla factory tour video, Obama rejects Keystone XL

Tesla takes us on a 90-second factory tour in a new video. In the footage, we see humans and robots hard at work putting together the electric cars we all know and love. Pieces of the manufacturing process are interspersed with larger shots of the factory floor. In the end, we see the finished product leave the factory and speed off onto a cone course. Check it out in the video above. President Obama has rejected the proposed Keystone XL oil pipeline. After a seven-year review, he says it would not be in America's interest to build the 1,179-mile pipeline to bring oil from Canada's tar sands to the Gulf of Mexico. He cites passing a bipartisan infrastructure bill as a better way to create jobs, says US gas prices are already falling, and that reducing reliance on fossil fuels is a better way toward energy security. "The industry can find a different way to move that oil," says Christine Tezak, energy market analyst at ClearView Energy Partners. "If prices go up, companies will get the oil out." Read more at The New York Times. Chevrolet is donating a 2016 Volt to support For Inspiration and Recognition of Science and Technology (FIRST). Donations raised from the auction will help the organization bring student robotics projects to communities in need of greater science, technology, engineering and math (STEM) education representation. "The Volt exemplifies technology, and behind the next-generation Chevrolet Volt is a diverse team of engineers who understand the power of science and math," says Chevrolet Marketing Director Steve Majoros. "FIRST brings science and math alive outside the classroom, just like we are bringing it alive on the road." Read more from Chevrolet. Nissan has been ranked among the top five percent of global corporations in the Carbon Disclosure Project's (CDP) 2015 Climate Change Report. Nissan scored a perfect 100 points in CDP's Climate Disclosure Leadership Index. Nissan's successful Leaf EV, as well as its efforts to reduce well-to-wheel CO2 emissions by 90 percent by 2050, earned the automaker its high marks. "Nissan is providing customers with innovative products and promoting effective use of energy and resource by increasing sourcing diversity, such as with renewable energy and recycled materials," says Nissan Corporate Vice President Joji Tagawa. "We will continue our activities to achieve our environmental philosophy of 'a Symbiosis of People, Vehicles and Nature.'" Read more in the press release below.

Chevy Sail 3 lands in China

Shanghai General Motors took 32 cars to this year's Guangzhou Motor Show, with its Chevrolet Sail 3 leading the way. After putting almost 1.4 million of them into Chinese hands, the third generation of the Bowtie's entry-level sedan wants to "take the nameplate and the segment to a new level." Its new architecture sporting a 1.4-inch longer wheelbase supports a growth spurt of two inches in length and 1.8 inches in width. The exterior also gets "eagle eye-shaped" headlights and "dual-c-element taillights." Under the hood will be either a 1.5-liter DVVT or a 1.3-liter VVT, each of them more powerful and more frugal than previous offerings. Both can be paired with a manual or an automatic transmission, and qualify for listing in China's National Energy-Saving and Eco-Friendly Vehicle Catalogue, as well as a 3,000 renminbi rebate ($490 US). You can read more about it in the press release below, and get more info on the Chevrolet Camaro RS Limited Edition, Corvette Stingray Coupe, Buick Regal GS and Excelle XT also introduced at the show. Chevrolet, Buick and Cadillac Take Center Stage at Guangzhou Auto Show - New Chevrolet Sail 3, Camaro RS Limited Edition and Corvette Stingray Coupe make China debut - Buick showcases customized Regal GS and Excelle XT - Shanghai GM announces new telematics strategy featured in upcoming Cadillac product GUANGZHOU, 2014-11-20 – Shanghai GM is displaying 32 vehicles from the Chevrolet, Buick and Cadillac brands at the 12th Guangzhou International Auto Show, which begins today and runs through November 29 in Guangzhou. Among the products that are making their China debut are the third-generation Chevrolet Sail 3, Chevrolet Camaro RS Limited Edition and Chevrolet Corvette Stingray Coupe. In addition, Buick is showcasing a customized Regal GS and Excelle XT, and Shanghai GM is announcing its new telematics strategy that will be featured in an upcoming Cadillac product next year. Chevrolet Sail 3 Entry-Level Family Car Since its introduction 15 years ago, the Sail has been a driving force in the entry-level family car segment. Nearly 1.4 million Sails have been sold across China. The third-generation Chevrolet Sail, named the Sail 3, will take the nameplate and the segment to a new level when it goes on sale nationwide by the end of this year. Built on Shanghai GM's new-generation small car architecture, the Sail 3 has adopted Chevrolet's new design language. It has a sculpted yet slim exterior with a youthful, dynamic feel.