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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

NHTSA investigating nearly 750,000 GM models over non-deploying airbags

Nearly 750,000 vehicles built by Chevrolet, GMC, and Cadillac are the subject of a National Highway Traffic Safety Administration (NHTSA) investigation due to non-deploying driver-side airbags. While the investigation is ongoing, the agency believes the issue is likely due to rust particles that form on the inflator's connection terminal interface. The list of nameplates included in the investigation includes Chevrolet's Silverado, Tahoe, and Suburban, GMC's Sierra, Yukon, and Yukon XL, plus Cadillac's Escalade, Escalade ESV, CT4, CT5, and XT4. All of the potentially affected vehicles are 2020 or 2021 models, according to a bulletin published on the NHTSA's website. Investigators launched the probe in April 2021 after 15 consumers reported airbag-related issues, including nine who said an airbag malfunction light appeared in the instrument cluster. More alarmingly, the NHTSA is aware of six accidents that caused significant damage to the car's front end yet didn't trigger the driver's airbag. It adds that there are no fatalities linked to the issue, but there are six crashes and eight injuries reportedly blamed on it. No evidence suggests this problem is related to the millions of potentially deadly Takata inflators recalled over the past few years. General Motors is aware of the defect. It sent a technical service bulletin (TSB) to its dealers in March 2021 to address the aforementioned warning light. The note explains the issue is due to "rust particles in the connection terminal interface of the driver's airbag inflator." The company hasn't issued a safety recall yet, however. Whether it will partially depends on the NHTSA's findings. It's currently looking into the scope and the severity of the problem, and it wants to understand its implications on driver safety. Investigators will decide whether General Motors needs to recall the 749,312 cars that are part of the probe when they close their investigation. General Motors has already spent a significant amount of money replacing defective airbag-related parts in its cars. In November 2020, it was ordered by the American government to recall nearly 6 million pickup trucks and SUVs equipped with potentially dangerous Takata airbag inflators. It repeatedly argued that testing proved the inflators were safe, and it petitioned the agency four times starting in 2016 to avoid a recall, which cost an estimated $1.2 billion (about a third of its net income in 2020).

New 2016 Chevy Volt ad arrives in time for Tomorrowland

As summer approaches, so do the blockbusters. We've already seen Furious 7 and The Avengers: Age of Ultron, while Mad Max: Fury Road arrives this week. Next week's big debut is Disney's Tomorrowland, starring George Clooney, and not surprisingly, the advertising campaign is kicking into gear. Perhaps attempting to capitalize on the high-tech theme of the flick, Chevrolet has teamed up with Disney for the second-generation Volt's very first commercial appearance. As we reported previously, the Volt will star on the big screen when Tomorrowland hits theaters, and it will be accompanied by the EN-V Concept. Take a look at the Volt's Tomorrowland spot, up top. Related Video: