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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2016 Chevrolet Spark gleams in green in New York

Take one look at the 2016 Chevrolet Spark that's debuting at the 2015 New York Auto Show, and you can immediately see that the little hatchback is growing up. The previous long headlights and tall greenhouse are gone in favor of a slightly more conventional look that suits the enlarged overall size well. To address complaints about a lack of power from the current Spark's 1.2-liter engine, the latest model gets a larger 1.4-liter unit making 98 horsepower. It can be paired with a five-speed manual transmission, but for those looking to maximize fuel economy, a CVT offers an estimated 40 miles per gallon highway fuel economy. Beyond the new engine, there's an upgraded platform underneath with a longer wheelbase. The underpinnings are also more rigid, as well, to help improve handling and lower interior noise. Inside, the Spark now gets some physical controls to go along with the seven-inch MyLink infotainment system. A rearview camera is standard, which seems almost unnecessary is such compact model, and buyers can further enhance safety with tech like a Forward Collision Alert, Lane Departure Warning and Side Blind Spot Alert. Check out the gallery above to see the Spark in its nuclear green paint at the New York show before the little hatch arrives at dealers in the fourth quarter of 2015.

Just the right Camaro can change your life

Not many people can say that their car directly motivated them into a career, but that's exactly the case for Adam Martin and his 1968 Chevrolet Camaro that he calls Lucy. Martin bought the pony car in primer when he was just 16, and it helped foster his profession in restoring classic cars. Beyond just being a very cool ride for a teenager, every change to Lucy was an opportunity to hone a new automotive skill for Martin. Whether figuring out how to paint a car or building the 454-cubic-inch (7.4-liter) big block V8, the Camaro offered a platform for experimentation. This latest episode of Petrolicious gets personal about the bond between man and machine for this 18-year ongoing project. And even if the story doesn't immediately grab you, Lucy has a great voice and can do a mean burnout. News Source: Petrolicious via YouTube Chevrolet Maintenance Ownership Coupe Performance Classics Videos petrolicious