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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

Chevy Volt has worst sales month since August 2011, Nissan Leaf also down

January is traditionally a time when new car shoppers take a break. For the last few years, if we isolate our focus to just the first two major plug-in cars in the US market, we see that the first month of the year was lower – often dramatically lower – than the 11 that followed. So, when you see the Chevy Volt dropped and Nissan Leaf sales figures for January 2015, don't be too surprised. The Volt sold only 542 units last month, that model's lowest since August 2011. That also represents a 41 percent drop from January 2014, and it reinforces the thought that if anyone out there is interested in a new Volt, they're going to be waiting for the new model to drop later this year. While we do expect sales to climb in February and into spring, we won't be surprised if the general Volt trend remains quiet until the second-generation arrives. On the Leaf side of the ledger, January's low sales numbers were still about twice as high as the Volt's – the Leaf sold 1,070 units last month, the lowest since February 2013 – but it did break a streak for the Japanese automaker. Usually, each month represents at least an increase over the same month a year ago, but that wasn't the case this time. In January 2014, Nissan sold 1,252 Leafs. Still, Brendan Jones, Nissan's director of electric vehicle sales and infrastructure, issued an upbeat statement: "We saw a significant increase in demand in December from Nissan Leaf customers looking to take advantage of federal and state incentives at the end of the tax year, which pulled some sales ahead. We're confident that EV sales will continue to rise over time due to increasing emission regulations and other reasons for purchase of EVs such as lower operating costs, reducing dependence on foreign energy sources, environmental concerns and a great driving experience." The numbers will tell us soon enough. News Source: General Motors, Nissan Green Chevrolet Nissan Electric Hybrid ev sales brendan jones

How to locate a fleet Chevy Caprice PPV you can buy

The Chevy Caprice shares the same platform as the now-defunct Pontiac G8 and Chevy's SS sedan. The Pontiac G8 received excellent reviews, but the economy was not doing so well, and gas prices were high, so no one bought them and Pontiac went under. The Caprice PPV is available with a 3.6-liter V6 with 300 horsepower or a 6.0-liter V8 with 355 hp. It comes standard with heavy-duty suspension and a limited-slip differential on the V8 model. The Chevy Caprice also received praise for its handling and road manners and even received a perfect score in a past assessment by the LA County Sheriff's Department. Unfortunately, you won't be able to buy one new even if you want one. The Chevy Caprice PPV is a fleet vehicle available only to law enforcement. However, if you go on Cars.com, select Chevrolet in the dropdown, click all types of vehicles, change the year filter from 2011 to 2015 and type in the keyword Caprice, lo and behold, listings for pre-owned Caprice PPVs appear. Many of these have low mileage and were not sold for whatever reason, and they sat around. Some come with the remainder of the three-year / 36,000-mile bumper-to-bumper warranty and a five-year / 100,000-mile warranty on the powertrain. Those who have strong negotiating skills can extend the bumper-to-bumper warranty a couple of years for around $1,500 or less. The purchase price of the Caprice PPV is around $30,000 to 34,000. The pre-owned ones are less; dealers took the brunt of the depreciation cost. Best of all, the bonus of driving a Chevy Caprice PPV is everyone driving around you will follow the speed limit and every motor vehicle rule in the book because they think you are the law. Used ex-law enforcement fleet purchase are risky. But this is too unique to pass up, go buy one quick. There are only a couple in the country at the moment. Follow me on Twitter: Donkleblanc Related Video: Image Credit: wikimedia Chevrolet Used Car Buying Police/Emergency chevy caprice chevy caprice ppv open road