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Chevy: The Big Game

Chevrolet took an early lead for the 2015 Super Bowl advertising crown with its spot for the all-new, 4G LTE-capable Colorado pickup in a spot that simulated a problem with your TV. The stark, simple ad then states that if you're lucky enough to have an Internet-capable vehicle, like the new Colorado, you'd at least be able to stream the game. A clever, chuckle-inducing spot if there was one. Check out our full write up of the new, 2015 Colorado. Marketing/Advertising Chevrolet Truck Super Bowl Commercials Videos 2015 super bowl ad

Chevy Colorado and GMC Canyon get trim levels reworked again

GM Authority reports that GM has fiddled with trim packages on the Chevrolet Colorado and GMC Canyon for the 2021 model year, eliminating the base trims on both pickups and implementing small price changes. When the new model year goes on sale, the Chevy will lose the rear-wheel drive Base Extended Cab with the automatic transmission that starts at $22,395 after a $1,095 destination charge. The new entry-level is going to be the Work Truck model with the extended cab in rear-wheel drive, starting at $26,595 assuming the destination charge holds steady. That represents a $4,200 jump over the base 2020 model. MSRPs for the entire Work Truck lineup, from base to the Crew Cab Long Box, rise by $400. Elsewhere in the Colorado line, the four Z71 trims go down by $100, while the two ZR2 trims increase by the same amount. Only the six LT trims don't see any change.  The GMC side is a bit more involved due to previously announced changes. The 2020 Canyon comes in SL, Base Canyon, SLE, SLT, All Terrain, and Denali steps. Last month, GM Authority reported the 2021 Canyon would give all that up for the new names Elevation Standard, Elevation, AT4, and Denali. Since the SL base model retires in 2021, the Elevation Standard takes over at the entry level. Unlike on the Colorado, which sheds one trim, the Canyon lineup gets pared from 20 total combinations of trims, cab sizes, and bed lengths, to 14 total combinations. But like the Colorado, due to the loss of the cheapest configuration, the least expensive 2021 Canyon becomes $4,200 more expensive than in 2020, assuming the destination price remains the same. What's more, the 2021 Elevation Standard pricing adds $700 or $800 to the prices of the 2020 Canyon base and SLE models. There are more increases up the range. The 2021 Elevation trim replaces a combination of SLE and SLT models, bumping prices up by up to $900. In 2020, the least expensive All Terrain model is the Extended Cab Cloth for $37,695. For next year, the least expensive AT4 trim is the Crew Cab Short Box for $39,295. Like-for-like, though, the AT4 represents a $300 premium over the 2020 All Terrain Crew Cab Short Box. Three Denali trims will still stand at the top of the heap, each one going up by $400 in 2021. Until GM details the equipment changes, we won't know how the new pricing equates to value.

AEV-upgraded GMC Canyon AT4X, Chevy Colorado ZR2 appear in spy photos

As with the previous generation, it appears the 2023 Chevy Colorado ZR2 will be getting a special AEV version. Not only that, but its twin, the GMC Canyon AT4X will get one, too. And as these spy photos show, they'll have some additional off-road accessories included, as well as bigger tires. We'll start with the GMC Canyon. The first example of the truck without any camouflage is not quite fully upgraded like the camouflage vehicles. But it has one part not seen on the others: the AEV snorkel. 2023 Chevy Colorado ZR2 AEV Bison prototype View 13 Photos The two appear to be riding on larger Goodyear Wrangler Terrain MT tires. These look like 35-inch examples -- 2 inches larger than the biggest tires available on the ZR2 and AT4X. They're also mounted on beadlock capable wheels. Besides the bigger tires, both trucks also feature a new bed-mounted spare tire. It's a full-size spare, and unlike past bed-mounts, this one places the tire flush against the cab. The benefit of moving the spare to the bed is departure angle. And while this position looks a little less like how trophy trucks carry their spares, it should provide better cargo space. Rear visibility probably isn't great, though. Generalizing based on what we know about the current ZR2 Bison, the new AEV trucks will probably get unique grilles, steel bumpers, fender flares, a suspension lift and possibly even axle ratio changes. Additional options such as a winch could be offered, too. We expect the trucks will be revealed within the next year, since the base trucks have already been shown, and these are just upgraded versions of those trucks. Related Video: 2023 Chevrolet Colorado walkaround