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Chevy, Kid Rock in Confederate flag row with civil rights group

Two of Detroit's own are ensnared in controversy today. In an interview with Fox News' Megyn Kelly, mulleted musician Kid Rock told those protesting the Confederate Battle Flag to "kiss my ass." Now, Chevrolet, which is sponsoring Rock's summer concert tour, is under fire for its support. "We are committed to our sponsorship of Kid Rock's summer tour and are confident that he will provide his fans, many of whom are proud Chevrolet owners, with a spectacular concert experience that celebrates American Freedom," a Chevy spokesperson told The Detroit Free Press last week. The company also uses the Kid Rock anthem Born Free in its pickup truck advertising. The company's position is not sitting well with the Detroit chapter of the National Action Network, though, which has called on GM to pull its support for the embattled artist. "It's obvious to us that, by supporting [Rock], while he's making inflammatory statements, General Motors becomes an accomplice if they allow him their support to stand behind his statements," the Rev. Charles Williams II, NAN's Detroit chapter director, told the Freep. As controversial as Rock's comments are, it's not entirely clear when the last time he actually waved that flag was. The Freep reports that several concertgoers don't recall seeing the flag during his most recent tour, or even over the last few years of concerts. In a 2002 interview with the paper, Rock, real name Robert Ritchie, said that the flag had been used as a symbol of southern rock and a rebel spirit, saying: "It's not about hatred or being a racist. I like Southern rock music, and a lot of people died under that flag for beliefs they had, right or wrong. But it stands for rebel, and my love of Southern rock." Related Video:

Chevy Bolt officially keeping name, says marketing boss

There might be just a little confusion at first, but the Bolt name is sticking around. After conducting two consumer studies into the name, Chevrolet isn't worried about the similarity of the monikers for the upcoming EV and existing Volt plug-in hybrid. In fact, the brand thinks the resemblance might be for the best. "The decision is made. The name won't be changed." Chevy head of marketing Tim Mahoney said to The Detroit Free Press. The research shows that the compatibility between the two names actually works quite well. With the Volt well established, people apparently already connect the Bolt to the Bowtie, which is just what a brand wants. Both studies indicated the ""same result, it did well," according to Mahoney. Just a few months ago, the future of the Bolt's name wasn't so clear. GM North America President Alan Batey said the company knew there might be confusion, and it was still mulling its options. The Bolt could be a breakthrough in the EV market with a 200-mile range and a possible price of around $30,000 after incentives. Production is set for the Orion Assembly plant in Michigan following a $200 million upgrade there, and the model could be in dealers as soon as 2017. That's just in time to take on the Tesla Model 3 with its claimed $35,000 price and similar driving distance as the Chevy. Related Video:

Cruze Diesel Road Trip reveals the good and bad, but no ugly

Most of us have strong opinions on diesel-powered cars based on our perceptions of and experience with them. I used to thoroughly dislike oil burners for their noise, smoke and lackluster performance, and the fact that they ran on greasy, smelly stuff that was more expensive than gasoline, could be hard to find and was nasty to get on your hands when refueling. Those negatives, for me, trumped diesel's major positives of big torque for strong acceleration and better fuel economy. Are any of those knocks on diesel still valid today? I'm not talking semis, which continue to annoy me when their operators for some reason almost never shut them down. At any busy truck stop, the air seems always filled with the sound – and sometimes smell – of dozens of big-rig diesels idling endlessly and mindlessly. Or diesel heavy-duty pickups. Those muscular workhorses are far more refined than they once were and burn much less fuel than their gasoline counterparts. But good luck arriving home late at night, or departing early morning, without waking your housemates and neighbors with their clattery racket. No, I'm talking diesel-powered passenger cars, which account for more than half the market in Europe (diesel fuel is cheaper there) yet still barely bump the sales charts in North America. Diesel fuel remains more expensive here, too few stations carry it, and too many Americans remember when diesel cars were noisy, smelly slugs. Also, US emissions requirements make them substantially more expensive to certify, and therefore to buy. But put aside (if you can) higher vehicle purchase and fuel prices, and today's diesel cars can be delightful to drive while delivering much better fuel efficiency than gas-powered versions. So far in the US, all except Chevrolet's compact Cruze Diesel come from German brands, and all are amazingly quiet, visually clean (no smoke) and can be torquey-fun to drive. When a GM Powertrain engineering team set out to modify a tried-and-true GM of Europe turbodiesel four for North American Chevy Cruze compacts, says assistant chief engineer Mike Siegrist, it had a clear target in mind: the Volkswagen Jetta TDI 2.0-liter diesel. And they'll tell you that they beat it in nearly every way. "I believe we have a superior product," he says. "It's powerful, efficient and clean, and it will change perceptions of what a diesel car can be." The 2.0L Cruze turbodiesel pumps out 151 SAE certified horses and 264 pound-feet of torque (at just 2,000 rpm) vs.