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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

Ultra-luxury land yachts from Cadillac and Rolls-Royce | Autoblog Podcast #752

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by News Editor Joel Stocksdale. In this week's news, we about a pair of ultra-luxury electric cars, the 2024 Cadillac Celestiq and Rolls-Royce Spectre. We also cover the 2024 GMC Sierra EV and 2024 Chevy Trax, plus some of the reveals from the Paris Motor Show. The show is capped off with a discussion about the electric cars Greg Migliore has driven for the North American Car and Truck of the Year Awards: the Rivian R1S SUV and Lordstown Motors Endurance pickup truck. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #752 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2024 Cadillac Celestiq 2024 Rolls-Royce Spectre 2024 GMC Sierra EV 2024 Chevy Trax Paris Motor Show: Jeep Avenger EV Cars we're driving 2023 Rivian R1S 2023 Lordstown Motors Endurance Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video:

Hot air balloons caught in high winds drag fullsize SUV

A sudden storm front whipped up enough wind to send some hot air balloons flying into the air in Wisconsin over the weekend. One ballon proved so energetic that it was able to drag a fullsize SUV across a field and into a stand of tents. The freak accident occurred at Balloonfest in Waterford, Wisconsin. Spectators were horrified as balloons dragged handlers to the ground and launched with terrified pilots clinging to their baskets. Organizers had started packing up the colorful balloons due to ominous storm clouds when the wind kicked up. "Happened just like that; it was crazy," Nathan Fricke, crew member, told Fox 6. Winds were clocked at 40 to 50 miles per hour. A balloon caught in the wind dragged a large SUV (we think a Suburban or Yukon XL) hundreds of feet and into a cluster of tents on the edge of the staging area where balloons were on display for festival goers. Considering that the SUV surely weighs well over 5,000 pounds, it's lucky that no one was injured in the incident. News Source: Fox6Now Weird Car News Chevrolet GM GMC SUV