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GM invests $175 million in Chevy Camaro factory

General Motors just keeps rolling out portions of its $5.4-billion plan for factory upgrades over the next three years. In the latest announcement, the automotive giant is putting $175 million into the Lansing Grand River Assembly Plant for improvements to build the 2016 Chevrolet Camaro. The investment brings new equipment to the plant to build the pony car. An upgrade is needed to support Camaro-specific colors like Summit White, Bright Yellow, and Red Hot, and the factory is also getting two robotic framers. A second shift of 500 workers is resuming in Lansing later this summer to produce the model, as well. So far, GM has announced allocations for $2.8 billion of the $5.4 billion in upgrades. The investments include $1.2 billion to improve pickup production, $439 million for a paint shop for the Corvette, and more new equipment at other plants too. Lansing Grand River Plant Tools Up for 2016 Camaro $175 million investment enables production of lighter, more powerful model 2015-05-28 LANSING, Mich. – A $175 million investment for new tooling and equipment for the sixth-generation Chevrolet Camaro, and the return of hundreds of workers to build America's best-selling performance car for the last five years, was announced today. The facility improvements include three new paint systems for Camaro-specific colors: Summit White, Bright Yellow, and Red Hot. The investment also includes installation of two robotic framers, which allow better dimensional control to provide a more precise drive experience. The Lansing Grand River Assembly Plant will resume a second shift of 500 jobs in late summer. The all-new Chevrolet Camaro was introduced on Detroit's Belle Isle on May 16. The current generation Camaro has been America's favorite performance car for five consecutive years, attracting both long-term Camaro fans and new buyers to Chevrolet. To improve on that success, the sixth-generation Camaro elevates every aspect of Camaro with a suite of new technologies, even higher levels of performance and fuel economy, and a leaner, more athletic design. "I may be the luckiest mayor in America today," said Lansing Mayor Virg Bernero. "Gearing up for full-scale production of the legendary Chevy Camaro is a new high point in the more than two decades of extraordinary partnership between the City of Lansing, General Motors and the UAW.

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

GM files for Z71 Trail Boss trademark

Try as they might to keep their plans a secret, automakers have their hands tipped through a variety of methods – be they through loose lips, spy shots or patent and trademark applications. That's how we know, in this instance, that General Motors is working on (or at least considering) an off-road machine wearing the name Z71 Trail Boss – the name which our compatriots at AutoGuide.com tell us that GM has registered for use on light-duty trucks. Now if that alphanumeric designator sounds familiar, it should. GM has long used it to designate the off-road packages on many of its body-on-frame trucks from Chevy and GMC. These days you can order a Z71 package on the Chevy Colorado, Silverado, Tahoe and Suburban and on the GMC Canyon, Sierra and Yukon. The package typically includes components like a beefed-up suspension bits, high-capacity air cleaner and underbody protection plates. The Trail Boss designator would seem to suggest something further reaching than a suspension package, though. Just what it would entail we don't know; minds immediately start running toward Chevy or GMC going after the Ford F-150 Raptor, but we'll likely be looking at something closer to the Trailhawk packages Jeep offers on the likes of the Renegade and Cherokee. Featured Gallery 2015 Chevrolet Tahoe Z71 View 16 Photos News Source: AutoGuide.comImage Credit: Chevrolet Chevrolet GM GMC Truck SUV Off-Road Vehicles patent trademark