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Chevy: The Big Game

Chevrolet took an early lead for the 2015 Super Bowl advertising crown with its spot for the all-new, 4G LTE-capable Colorado pickup in a spot that simulated a problem with your TV. The stark, simple ad then states that if you're lucky enough to have an Internet-capable vehicle, like the new Colorado, you'd at least be able to stream the game. A clever, chuckle-inducing spot if there was one. Check out our full write up of the new, 2015 Colorado. Marketing/Advertising Chevrolet Truck Super Bowl Commercials Videos 2015 super bowl ad

2016 Chevy Malibu gets premium looks, hybrid model

The Chevrolet Malibu was once an automotive icon, but its modern reputation is one for underachievement. A new 2016 model seeks to restore the storied nameplate with improved styling, more interior room and a new hybrid version. It debuts Wednesday at the New York Auto Show. Put simply, "the goal was to put Chevrolet back in the midsize car segment," said John Cafaro, the brand's executive director of car design. In a crowded arena with 2.2 million sales up for grabs annually, Chevy has not been a player. Last year, the brand sold 188,519 Malibus, a six-percent decline from 2013, and fewer than half the number of Toyota Camrys and Honda Accords sold. Despite awards from J.D. Power and Associates and the Insurance Institute for Highway Safety, Chevy knew the Malibu needed a big change. New Skin, Lighter Bones The redesign has been in the works for at least three years. Although the Malibu is still based on GM's Epsilon 2 platform, the underpinnings are more derivative of the Impala than the outgoing model. The body structure makes greater use of high-strength steel, which helps reduce weight by 300 pounds. Size is more Impala-like as well, with 2.3 inches more overall length and a 3.6-inch wheelbase stretch contributing to greater interior space. A new skin covers the Malibu's lighter bones, and design language from the Impala gives its sibling sedan a fresher, more upscale appearance. To execute this premium appearance, Chevy turned to 25-year-old designer Jaymer Starbody, a four-year General Motors veteran and graduate from Detroit's College for Creative Studies. He described the new Malibu as having a "wheel-oriented" design, and the car looks poised to pounce from certain angles. Though the 2016 Malibu is the same width as before, designers stretched the creases and angles in the sheetmetal to create a flatter, sleeker appearance. The hood and cowl are lower, and the Malibu's face sparkles with LED running lamps on the top trim levels. Inside, the roomier cabin has a new center stack, satin chrome accents on the interior panel and a console storage area designed for mobile devices. Chevy MyLink with a seven-inch color touchscreen is standard on lower trims, and the top model upgrades to an eight-inch screen. Perforated leather seats and ambient lighting are also available options. The cabin was designed to look high-tech, but still remain easy to use, according to Chevy interior design director Crystal Windham.

Callaway, Lingenfelter boost Corvette Z06 way beyond 700 hp

With 650 horsepower and just as much torque on tap, few would accuse the latest Corvette Z06 of being down on power. But for those who'll always demand more, two leading Corvette tuners have just announced new tuning packages for the Z06 to boost Chevy's flagship well beyond 700 horsepower. The more powerful of the two comes from Callaway Cars, which has added a larger supercharger, a triple-action intercooler, and more to increase output to a massive 757 horsepower and 777 pound-feet of torque. The result, according to Callaway, is a 0-60 time quoted at 2.8 seconds and a quarter-mile run in 10.5. The package also includes a reshaped hood, all manner of trim upgrades, and a three-year warranty, and will set you back nearly $17k on top of the cost of donor vehicle that currently lists for $79,000. In what could only come second relative to Callaway's kit, Lingenfelter Performance Engineering has also released a Stage 1 package for the Z06. The kit includes a new dry sump damper, upgraded supercharger pulley and drive belt, and more – all of which Lingenfelter says will boost the Vette's output up to 720 hp and 730 lb-ft. Revised performance figures weren't released, but despite the 37-horse, 47 lb-ft deficit, we doubt it'd trail Callaway's by much. But both would likely leave the stock Z06 in their dust, and you can read more about them in the press releases below. Related Video: Callaway Cars Releases Their Most Powerful Corvette - 757 bhp / 777 lb-ft - Z06-based Corvette upgrade boasts 32% larger supercharger, triple intercoolers, and consistent power - lap after lap The Numbers - Callaway Cars today announced power numbers and performance for the flagship model in their performance car lineup. Equipped with Callaway's GenThree Supercharger, the Corvette Z06 now produces 757 bhp @ 6,200 rpm and 777 lb-ft @ 4,500 rpm (SAE). A launch to 60 mph is now achieved in 2.8 seconds, and a quarter-mile in 10.5 seconds at 131 mph. Why Go Big, When You Can Go Bigger? - Size Matters. To reach that power (which is up from 650 bhp / 650 lb-ft) the supercharger itself needed to be bigger since the output of a positive displacement supercharger is proportionate to its size. The Callaway GenThree supercharger is 32% larger in displacement (2300cc vs 1740cc). Cooling - Callaway engineers recognize that a key contributor to maximizing power is reduction of inlet air temperature associated with forced induction.