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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

The Volt Dance had precedent; meet the Chevy Footlockers

Marketing in the auto industry can get weird sometimes – really quite bizarre, in fact. For example, remember the Chevy Volt dance from the 2009 Los Angles Auto Show? If not, a group boogied to a song about the electric car, and it was every bit as awkward (and hilarious) as that sounds. In fact, that innocent bit of promotion lives in infamy, as some pundits grabbed hold of it during General Motors' bailout and asked why America's tax dollars were going to such things. The Chicago Auto Show has been digging through its vault of vintage videos, and it has come up with something that might actually be worse than that Volt-themed routine. They're called the Chevy Footlockers, and they're a dance troupe somehow promoting the Cavalier at the 1988 Chicago show. The connection between the car and their routine is unclear, but it's gloriously cheesy in a Chippendales-meets-AC Slater sort of way. Also, there are props towards the end, but we aren't going to spoil them for you, because you just have to watch for yourself. As a bonus, there's another (brief) clip below showing a female dance group with the Geo Tracker at the '91 Chicago show, and they sing, too. Scroll down to watch both of these oddities. News Source: ChicagoAutoShow via YouTube [1], [2] Marketing/Advertising Chicago Auto Show Chevrolet GM Classics geo

GM tells 2021 Chevy Express and GMC Savana owners to park vans outside due to fire risk

GM is telling owners of certain 2021 Chevrolet Express and 2021 GMC Savana work vans to park them outside and away from other vehicles and structures due to a fire risk. Additionally, the company is recalling 10,154 of the vans it believes to be at risk of catching fire. The breakout is 7,891 for Chevy and 2,223 for GMC.  Only vehicles equipped with the 6.6-liter V8 (the new-for-2021 engine option) are included in the recall, and it’s limited to vans produced on or prior to December 7, 2020. The problem stems from some anti-rotation tabs on the positive battery terminal that are too close to a fuse block assembly attachment post. This lack of clearance could cause the tabs to come into contact with the fuse block, causing a short circuit. GM points out that a short-circuit of this nature could cause battery drain or lead to a fire under the hood. Your warning for the time being will come in the form of a low battery voltage warning, or you might just wake up with an unexpected dead battery. GM says that it first opened an investigation into this problem on January 26 this year after it was notified of an underhood battery fire on a 2021 Express. The investigation found three other underhood fires and concluded that these fires were originating from the positive battery cable attachment near the fuse. This recall was officially posted on March 11 this year, and the National Highway Traffic Safety Administration just sent a notification out to the media yesterday. The fix is a relatively simple one. Dealers are going to remove a portion of the anti-rotation tab on both positive battery cable terminals near the fuse block assembly attachments. This increases the clearance and eliminates the risk of fire, GM says. The job will be done under warranty, and GM says it will begin contacting owners for recall work on May 3 this year. Recalls Chevrolet GMC Safety Minivan/Van Commercial Vehicles