1977 Chevrolet Corvette Super Beautiful on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Race Recap: 2013 Twelve Hours of Sebring, cakewalk up front, grindfest out back [w/spoilers]

This year's 12 Hours of Sebring wasn't exactly a foregone conclusion because we're still talking about racing, and anything can happen when the speeds are as high as the adrenaline and the desire. But we're still talking about Audi bringing it's two top-spec racers - and its huge budget and its nearly neurotic attention to detail - to a race that it uses as a test bed for The 24 Hours of Le Mans and as a way to open the endurance racing season with a victory.
Besides, 12 hours is a long time, especially at Sebring, and things didn't go all Audi's way. On top of that, although it was a pretty quiet race, behind the Audis things got even grimier, with plenty of battles, plenty of mechanical issues, and the new BMW Z4 GTE and Viper GTS-R being race tested. Oh, and that brand new chromed-out DeltaWing...

2016 Chevy SS gets new face, clears throat

Chevy is tweaking the SS once again for the 2016 model year. While the changes might be minor, muscle sedan enthusiasts shouldn't need any more excuse to love the Bowtie brand's performance sedan. The 2016 Chevy SS benefits from revised front-end styling that incorporates new vertical ducts designed to direct airflow over the front wheel wells. It also gets new LED lighting and new functional hood vents to make it look even more aggressive than the current model. Although the 6.2-liter V8 carries over unchanged from the existing version – churning out 415 horsepower and an equal amount of torque – a new dual-mode exhaust promises to be both quieter at lower speeds and angrier-sounding at higher revs. And of course you can still get it with a six-speed manual or automatic transmission. In any event, it should also look the business with its new 19-inch alloys as well. Related Video: 2016 Chevrolet SS Designed for Performance DETROIT – Building on the performance-oriented updates made to the Chevrolet SS last year, the 2016 model features several exterior enhancements that reinforce its presence on the road. A revised front fascia features new, vertical ducts at the outer edges to direct airflow over the front wheel openings to improve aerodynamic efficiency. The fascia also incorporates new LED signature lighting, while new, functional hood vents and new-design 19-inch cast-aluminum wheels contribute to a stronger appearance for the rear-drive sports sedan. "The 2016 SS design changes more fully express the true driving character of the sedan while further enhancing the car's overall performance," said Todd Christensen, Chevrolet Performance Car marketing manager. What hasn't changed is the SS's unique blend of performance, comfort and spaciousness. It features a 6.2L V-8 engine under the hood and turns out an SAE-certified 415 horsepower (310 kW) and 415 lb-ft of torque (563 Nm), and offers a six-speed manual transmission or a paddle-shift six-speed automatic transmission. A new, dual-mode exhaust system for 2016 complements the V-8 engine with quieter performance at low engine speeds and a more muscular engine note at wide-open throttle.