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Chevy 'committed to marketing Bolt the right way'

The 2015 edition of the annual AltCar Expo in Santa Monica, CA in September was a relatively quiet affair. Attendance felt light compared to previous years. But that didn't mean there wasn't something happening that might have just as big an impact on the plug-in scene as anything that's ever happened in previous years at the Santa Monica Convention Center. I say this because of what GM's Shad Balch told me about Chevy's plans to market the upcoming Bolt electric car. This is GM's next-gen electric vehicle, which will have a roughly 200-mile range and may cost about $30,000 after tax incentives (maybe). To say he's excited to start selling this car is an understatement. Set aside the obvious challenge Chevy will have with cars named both the Volt and the Bolt, especially when some languages exchange the pronunciation of the letters B and V. Set aside the fact that, for now, Balch is dealing with his own company actively advertising against the product he's trying to get people excited about. Balch, GM's manager of new product and public policy communications, is tremendously positive about the Bolt's chances in the marketplace when it arrives in 2017 or 2018. "Driving an EV is, in every proof point, better than a gas-powered car, except for charging." - Shad Balch AltCar and the concurrent National Drive Electric Week represented the Bolt's West Coast debut, and Balch told me that the car's arrival in California shows how "Detroit recognized that they need to send it out to their number one market." The car's appearance outside of the Motor City was "The most encouraging part for us out here, being in the market ... to be able to explain that we are committed to marketing this car the right way. ... We're trying to make that known as much as possible, because that is the number one criticism that we hear. That's why events like these are so important, because we can't wrap up into a 30-second spot what these cars are capable of. I can't even explain it to you in 10 minutes what it's like. But the thing is, driving an EV is, in every proof point, better than a gas-powered car, except for charging." Now, there's a fairly decent chance that GM will hit the 250,000-vehicle limit for the $7,500 federal tax incentive right about when the Bolt comes to market, so I had to ask how the Bolt gets marketed if the price tag jumps up a few thousand dollars. Balch was straightforward. "Well, we would sell fewer cars," he said. "It's pure and simple. ...

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Chevrolet only automaker to win EPA's 2015 Climate Leadership Awards

Chevrolet was the only automaker to be on the list of entities for the US Environmental Protection Agency (EPA) Climate Leadership Awards. Of course, the accolades had nothing to do with any vehicle's tailpipe emissions, General Motors can still be proud. The automaker is engaging in what it calls the Chevrolet Clean Energy Campus Campaign. Chevy is working with the US Green Building Council, among other groups, to find ways for buildings in primary and secondary schools as well as college campuses to reduce their collective carbon footprint via better design. The EPA pointed out the "carbon performance methodologies" used by Chevrolet to run the program and spur lower emissions from its campus partners. The effort is part of Chevrolet's broader goal to reduce greenhouse-gas emissions by as many as 8 million metric tons of CO2. And it's going to take more than bunch of plug-in Volt and Spark EVs to do that. Other entities feted by the EPA include UPS, Bank of America, the cities of San Francisco and Oakland, Clorox and Tiffany & Co. Yes, Tiffany. Take a look at the EPA's press release below, and find out more information on Chevy's program here. UPS, Bank of America, SC Johnson Among 16 Organizations across the U.S. Recognized for Climate Action / EPA also recognizes Chevrolet Clean Energy Campus Campaign, San Diego Regional Climate Collaborative in new Innovative Partnerships Category WASHINGTON – From an innovative partnership enabling colleges to sell carbon credits to fund clean energy projects on campuses to some of the country's leading corporations setting and exceeding aggressive emission reduction goals, the U.S. Environmental Protection Agency's Climate Leadership Award winners announced today are demonstrating that innovative actions to combat climate change are smart business decisions. Sixteen organizations and one individual representing a wide array of industries from finance and manufacturing to retail and technology show exemplary corporate, organizational, and individual leadership in response to climate change. "I am proud to recognize our Climate Leadership Award winners for their actions to reduce the harmful carbon pollution that's fueling climate change," said EPA Administrator Gina McCarthy. "Our winners are demonstrating that a healthy environment and a strong economy go hand in hand.