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See all seven colors available on 2016 Chevy Volt

General Motors has been happy to promote the 2016 Chevy Volt in the shiny blue color. On the company's website for the car, though, we can find all seven exterior colors, thanks to the magic of digital technology. We went through the site and played around with the option picker and put together a gallery of all the colors the new Volt will be available in as well as the five interior options. For the record, the exterior colors are: Kinetic Blue Metallic, Iridescent Pearl Tricoat, Summit White, Silver Ice Metallic, Mosaic Black Metallic, Siren Red Tintcoat, Heather Grey Metallic. You'll be forgiven if you can't quite tell the difference between the Pearl and the White in these images, but both colors have been available on the 2015 model year Volt. GM spokesperson Michelle Malcho told AutoblogGreen that buyers do have a preference, with Pearl accounting for 10 percent of the sales and Summit White accounted for 17 percent. The Pearl color is a tri-coat and thus has a $995 price premium, which was likely a factor as well. The interior of the new Volt will have two cloth options (Dark Ash and Jet Black) and three leather choices (Dark Ash, Jet Black, and Jet Black/Brandy). That last one will only be available in the LTZ trim level. You can play around with the color adjuster yourself here. Kathy Sirvio, the color and design manager of the Volt design team, told AutoblogGreen that, "Kinetic Blue is a marketing name. At Design we call it 'Blew Me Away'. That is it in a nutshell. The blue color is vibrant, rich and eye catching. It may not sell at the highest volume, as we know from history whites, blacks and silvers are the dominant color sales. However, it will tell everyone who sees it on the street that here comes a new vehicle and it is expressive in all the right ways." The next-gen Volt arrives later this year with a starting price of $33,995. The powertrain upgrades will push the all-electric range to 50 miles and the gas-only fuel economy to 41 miles per gallon. Related Video:

This SEMA special drag race is absurdly awesome

The SEMA Show came and went last month, and it showed us a ton of heavily modded goodies to dream about during the long, cold winter. The Motor Trend Channel on YouTube is keeping the party rolling a little longer, though, with a drag race inspired by the aftermarket event. All of the hosts were supposed to borrow a vehicle from the show for the big race, but only two of them actually cajoled companies into lending their wares. Still, the result includes four very cool and extremely different examples of the breadth of the automotive hobby. First up, there's a 1955 Chevrolet with a 535-cubic-inch (8.8-liter) Hemi V8 stuffed under the hood. Appropriately, it's dubbed the Blasphemi, and with skinny tires up front, fat rubber in the rear and a stripped interior, this this is made to go very fast in a straight line. Next, there's a stock Dodge Challenger SRT Hellcat boasting 707 horsepower. Plus, host Jessi Lang has her dog riding shotgun for the race. A Chevy Sonic RS with some body mods, downpipe and intake is also competing. Finally, the most bizarre of the quartet is a custom 1958 Jeep Forward Control with a 5.7-liter Hemi V8 and treads to replace the wheels. Obviously, the Blasphemi and Hellcat are the only two that really have a chance of winning, but check out the video to see which one crosses the finish line first. News Source: Motor Trend Channel via YouTube Aftermarket Chevrolet Dodge Jeep Truck Coupe Hatchback Off-Road Vehicles Racing Vehicles Performance drag race dodge challenger srt hellcat

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.