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What car should James Robertson buy to drive his famous 21-mile commute?

The Internet has been abuzz this week with the story of Detroit resident James Robertson, the 56-year-old factory worker who has walked some 21 miles to work for the last 10 years. The Detroit Free Press brought Robertson's story to the fore, helping an online fundraising campaign to generate more than $275,000 (as of this writing). The original goal was just $5,000, or about enough to replace the used Honda that died on Robertson back in 2005, and left him walking. So, newly flush with funds, what's the perfect car for Robertson to buy? Let's look at the specifics of his situation, and try to pick out the best options. Here's what we know: Robertson's commute is (famously) 21 miles; he lives in downtown Detroit (for now) and seems pretty humble, so something very flashy is probably out; former Honda aside, his ties to the city (and statements about being a Ford fan) seem to indicate a Detroit Three company product is best; he's a single guy with a girlfriend; he's got to deal with Michigan weather, and the sometimes fickle snow removal processes in The D. Here are some choices: Ford F-150 Robertson is on record as being a Taurus fan, and after a decade of walking I've no doubt that the big sedan would offer a cozy respite. Still, as a car guy and a student of the industry, I'd have a hard time recommending a sedan so clearly in need of replacement. Especially when The Blue Oval has such great stuff within the rest of its roster. The 2015 F-150 seems almost perfect for Robertson. Opting for either of the new EcoBoost V6 engines should help keep fuel bills in reasonable check, while healthy ride height and four-wheel drive will get him to work on time even during the snowiest of snow days. Better still, with a fat options sheet and car-like ride quality, Robertson can have just about every amenity he might want, in a package that won't disrespect his blue-collar roots. Chevrolet Colorado You guys saw this one coming, right? The smaller footprint of the midsize Chevy pickup, relative to some of the other options here, should be an advantage for urban parking and driving. And again, 4x4 is an option for the nasty weather, the running costs should stay pretty low and there aren't many tech/luxury features that can't be had in-cabin. I'd go ahead and splash out on the Crew Cab bodystyle, too, just in case Robertson feels like starting a carpool.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Cheapest SUVs of 2024

There is no doubt that cost is the number one decision maker when it comes to purchasing a vehicle. As prices continue to climb, affordable choices are getting harder to find, so we dug through what's available to find the least expensive SUVs in the most popular classes.  These prices are current as of January 2024, using available manufacturer suggested retail prices for 2024 models wherever possible. The prices include destination fees, but not dealer markups or incentives. Cheapest small SUV: 2024 Hyundai Venue Not surprisingly, the most affordable SUVs are the smallest. There's a whole host of subcompact SUVs out there, with some of the first introduced being the Nissan Juke, Mini Countryman and Kia Soul. In the beginning, these micro utes were marketed to empty nesters and first-time buyers, but nowadays they represent an alternative to the conventional sedan and have been increasing market share ever since. Profit margins in this class are narrow and popularity is high, which means the entrants are competitively priced. The top choices in the class are only a couple thousand dollars more than the most affordable alternatives below, so it may make sense to consider our favorites that include the Mazda CX-30, Volkswagen Taos and Chevrolet Trax. 2024 Hyundai Venue: $21,135 The Hyundai Venue debuted in 2020 and earned praise for its overall value. You get a ton of features for the money as well as a very generous warranty. Holding it back is its rather weak engine and very tiny proportions. Honorable mentions: 2024 Chevrolet Trax: $21,495 2024 Kia Soul: $21,565 Cheapest midsize SUV: 2024 Chevrolet Equinox Compact SUVs have the broadest appeal thanks to a very diverse group. It seems as though there's a great pick for nearly every taste, whether you're seeking something sporty, rugged or luxurious. They're a great pick for small families with one child and/or a dog. The class is led by vehicles that include the Honda CR-V, Kia Sportage and Mazda CX-50, which are still within reach of most shoppers' budgets. 2024 Chevrolet Equinox: $27,995 The Equinox debuted back in 2005 and this current third-generation was last redesigned in 2018, though a new one is right around the corner for the 2025 model year. While the current 2024 model may be showing its age, it still deserves your consideration for its comfortable ride quality, confident cornering and roomy passenger space.