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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

Nissan Frontier and a mid-engine Mustang | Autoblog Podcast #622

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by News Editor Joel Stocksdale and Associate Editor Byron Hurd. They discuss news about the 2020 and 2021 Nissan Frontier, as well as a mystery Mustang and classic luxury coupes. After that, they talk about cars from the fleet including Chevy Silverados and the long-term Volvo S60 T8. Autoblog Podcast #622 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2020 and 2021 Nissan Frontier updates 1966 mid-engine Mustang prototype Personal luxury coupes Cars we're driving 2020 Chevy Silverado 1500 Trail Boss 2020 Chevy Silverado 2500 HD 2020 Volvo S60 T8 plug-in hybrid Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

2016 Chevy Silverado puts on a better face

When Chevrolet introduced the redesigned Silverado pickup for 2014, you, our loyal readers, gave the new truck's front-end a lukewarm response. Aside from saying it was ugly, one commenter came to the far more damning conclusion that this brand-new vehicle already looked dated. For 2016, Chevy has attempted to address opinions like that, issuing a comprehensive facelift to its bread-and-butter pickup. Designers cut way back on the chrome for 2016, fitting a body-color strip across the middle of the grille and going to a single-headlight design. Combined with twin LED running lamps, the new look is much more modern while still harkening back to the retro-ish look introduced a few years back. The new truck also gets a much more muscular and aggressive hood, while the front bumper is significantly more modern, and features vertical housings for what look like LED foglights. The bad news, here, is that there's only one picture, shown above. We have no idea what changes Chevy has made to the rear of the pickup, nor do we know what other versions of the truck beyond the Z71 seen here may be available. The Bowtie brand did, however, confirm that we'd see a wider application of the eight-speed automatic transmission, as well as a new version of the MyLink infotainment system, which will play nice with both Apple CarPlay and Android Auto. Look for much more on the freshened Silverado when it makes its official debut this fall. Until then, check out the press release and hop into Comments. We'd love to hear what you think about this facelift. 2016 Silverado: The New Face of Strong - Bolder, more sculpted look reflects Silverado strength, dependability - Available support for Android Auto and Apple CarPlay - Expanded use of 8-speed transmissions; additional safety technologies DETROIT – Chevy Trucks are on a roll, with Chevrolet pickup sales up 32 percent so far this year. Chevrolet intends to strengthen this momentum with significant updates for the 2016 Silverado 1500 full-size pickup. "The redesigned 2016 Silverado will build on Chevy Trucks' legacy of dependability. It will feature a more muscular appearance and offer new customer-focused technologies," said Sandor Piszar, marketing director for Chevy Trucks.