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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Zombie cars: A dozen discontinued vehicles people still buy new

Car models come and go, but as revealed by monthly sales data, once a car is discontinued, it doesn't just disappear instantly. And in the case of some models, vanishing into obscurity can be a slow, tedious process. That's the case with the 12 cars we have here. All of them have been discontinued, but car companies keep racking up "new" sales with them. There are actually more discontinued cars that are still registering new sales than what we decided to include here. We kept this list to the oldest or otherwise most interesting vehicles still being sold as new, including a supercar. We'll run the list in alphabetical order, starting with *drumroll* ... BMW 6 Series: 55 total sales BMW quietly removed the 6 Series from the U.S. market during the 2019 model year. It had been available in three configurations, a hardtop coupe, a convertible and a sleek four-door coupe-like shape.   BMW i8: 18 total sales We've always had a soft spot for the BMW i8, despite the fact that it never quite fit into a particular category. It was sporty, but nowhere near as fast as similarly-priced competitors. It looked very high-tech and boasted a unique carbon fiber chassis design and a plug-in hybrid powertrain, but wasn't really designed for maximum efficiency or maximum performance. Still, the in-betweener was very cool to look at and drive, and 18 buyers took one home over the course of 2021.   Chevy Impala: 750 total sales The Impala represented classic American tastes at a time when American tastes were shifting away from soft-riding sedans with big interior room and trunk space and into higher-riding crossovers. A total of 750 sales were inked last year.   Chrysler 200: 15 total sales The Chrysler 200 was actually a pretty nice sedan, with good looks and decent driving dynamics let down by a lack of roominess, particularly in the back seat. Of course, as we said regarding the Chevy Impala, the number of Americans in the market for sedans is rapidly winding down, and other automakers are following Chrysler's footsteps in canceling their slow-selling four-doors. Even if Chrysler never really found its footing in the ultra-competitive midsize sedan segment, apparently dealerships have a few leftover 2017 200s floating around. And for some reason, 15 buyers decided to sign the dotted line to take one of these aging sedans home last year.

1972 Dodge Challenger on an M1009 CUCV military frame is YES

The subject of this post is cause for celebration, not reason to ask "But why?" We don't know why this random Craigslist seller chose to marry the body of a 1972 Dodge Challenger with the frame and axles from a 1987 Chevrolet M1009 military vehicle. We're here to appreciate it, thanks to The Drive, and maybe spend some time after dinner considering whether to buy it. Now that we're on the same page, an owner in Tucson wants to rid his garage — or his Bullet Farm — of what appears to be an exceptionally well built conversion. Starting from the bottom, the M1009 CUCV, for Commercial Utility Cargo Vehicle or "Cuckvee," emerged from a program turning K5 Blazers into supply rigs that were meant to support hardcore hardware like the AM General Humvee. The M1009 got GM's 6.2-liter Detroit Diesel V8, a TH400 transmission, an NP-208 chain-driven transfer case, a 10-bolt rear axle and 3.08 gears. Produced from 1983 to 1987, they returned "less than desirable" results in the field and the military unloaded them. Not much of that remains for this build. The diesel got dropped, replaced by a 5.7-liter GM gasser with a four-barrel carb and long-tube headers, shifting though a 4L80E automatic transmission attached to a U.S. Shift Quick 1 transmission controller in the cabin. The seller doesn't mention output, but if it's a more recent Chevy 350 then it'll certainly provide a healthy bump over the maximum 160 horsepower from the diesel, especially running through a custom Flowmaster dual exhaust. An NP-205 two-speed transfer case switches between 2H, 4L, and 4H. The Dana 44 front and Dana 60 rear axles feature lockers and 3.52 gearing in back. Skyjacker Black Max provides the suspension to keep the 37-inch BFG KM2 on the pavement or the dirt. About 11,000 miles ago the owner rebuilt and upgraded the drivetrain, installing new accessories like a high-rise intake, four-core radiator, new alternator and Holley fuel pump. Losing the K5 body for an E-body Challenger cap means losing M1009 features like the rifle rack and gas can mounts. But you gain style, something real hard to find on a vehicle stout enough to back you up when you tell the crew, "I've been to hell and I'm going back." As part of that rebuild a few miles back, the minimalist interior got all new panels, dash and custom gauges, headliner, seats, and a Sony audio system with Alpine amps, a sub, and Kenwood speakers.