White 1995 Caprice Wagon Ss Grille, Lt-1 on 2040-cars

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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

GM will stop reporting monthly U.S. vehicle sales

DETROIT — General Motors said on Tuesday it will stop reporting monthly U.S. vehicle sales, saying the 30-day snapshot does not accurately reflect the market, and will instead issue quarterly sales. GM will also no longer report monthly sales in China, its largest market, and Brazil. GM will provide monthly data to the U.S. Federal Reserve, industry associations and government agencies across the globe, but that data is not made public. Analysts and investors rely on monthly U.S. vehicle sales not just to track the performance of individual automakers, but as a barometer of the health of the world's second-largest auto market and as an indicator of consumer confidence in the U.S. economy overall. GM and its Detroit rivals Ford and Fiat Chrysler have relied heavily on sales of high-margin pickup truck and SUV sales to boost profits. GM's total U.S. sales, its second-largest market, are down 3.2 percent for the first two months of 2018, reflecting a 6.8 percent drop in retail sales to individual customers, the company reported last month. GM executives have expressed frustration that comparisons of monthly U.S. sales results among rival automakers are distorted by short-term discount programs, and by differences in strategy for selling vehicles in bulk to rental car fleets. "Thirty days is not enough time to separate real sales trends from short-term fluctuations in a very dynamic, highly competitive market," Kurt McNeil, U.S. vice president for sales operations said in a statement. GM's actions could prompt other automakers to also switch to quarterly U.S. sales reports. Major automakers will report March U.S. new vehicle sales on Tuesday. Until the early 1990s, most U.S. automakers released sales results every 10 days. The former Chrysler Corp. stopped reporting sales on a 10-day basis in 1990, and rivals followed suit over the next three years. GM executives are betting that investors will quickly adapt to receiving U.S. sales data every three months, as investors in other retail sectors already have. Retailers such as Walmart report sales on a quarterly basis. Reporting by Joe WhiteRelated Video: Image Credit: Reuters Earnings/Financials Green Buick Cadillac Chevrolet GM GMC US

2017 Chevrolet Trax brings its fresher face to Chicago

The 2017 Chevrolet Trax's facelift does wonders for the compact crossover's looks. There's nothing overly offensive about the model's current design, but it's rather drab, especially at the front. As you can see from these live photos from the Chicago Auto Show, the revised Trax simply looks more modern than the current model. It now wears narrower wraparound headlights that integrate nicely with the upper level of the grille. The lower portion of the front end gets a more angular shape, and there are big crevices for the foglights. The rear also has small revisions, including new taillights and tiny changes to the bumper. With this refresh, Chevy has brought its little CUV's looks closer in style to the brand's stalwart sedans, the Cruze, Malibu and Impala. Inside, the Trax now features analog instruments for the speedometer and tachometer, but there's still a big screen on the right side to display vehicle information. The CUV also gets Chevy's seven-inch MyLink infotainment system that buyers can option with Apple CarPlay, Android Auto, and 4G LTE support. Active safety tech like side blind zone alert, rear cross traffic alert, forward collision alert, and lane departure warning are available on the 2017 model, too. While the 2017 Trax looks a lot better, it's the same vehicle mechanically. It won't arrive at dealers until this fall, but you can check one out now in our gallery above. Related Video: Chevrolet Introduces 2017 Trax Fresh design, premium interior complement safety, connectivity enhancements CHICAGO – Building on its early success and the rapid growth of the segment, Chevrolet today introduced the 2017 Trax – a more expressive take on one of America's best-selling small SUVs. Contemporary design elements, including an all-new front-end appearance, and a new premium interior compose the visual updates, while new available active safety features and a new infotainment system – with available Apple CarPlay and Android Auto compatibility – expand its range of customer-focused technologies. "In the fastest-growing segment, Chevrolet Trax's momentum is sure to continue with great design enhancements, premium details, and the latest technologies," said Steve Majoros, director of marketing, Chevrolet Cars and Crossovers.