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Kid Rock's Chevy Silverado is a working-class hero [w/video]

Rock stars are known for their swagger, and Kid Rock brings a mountain of that confidence to his design for this chrome-festooned 2016 Silverado 3500HD at the SEMA show. Inspired by his song Born Free and a visit to the pickup factory in Flint, MI, the styling is meant to celebrate the folks that build these trucks everyday. The Silverado sparkles like a beacon under the lights at the SEMA Show thanks to its black metallic-flecked paint and acres of chrome. The shiny stuff covers the custom grille, exhaust stacks, 22-inch wheels, and side steps. In a patriotic nod, silver Stars and Stripes run down the side to offer a little contrast to the dark body. Further emphasizing the pickup's huge size, a trailer carries a pair of Gibbs Sports Quadskis that are decorated to match the truck. Kid Rock takes inspiration from – get this – acid-wash jeans for the interior by combining Sky Cool Gray leather seats with metallic-looking inserts. Appropriate for a musician, there's also a custom Kicker stereo in there, and Made in Detroit logos adorn the door sills and glovebox. Related Video: Show full PR text SILVERADO 3500HD KID ROCK CONCEPT CELEBRATES FREEDOM Boldly styled custom 'dually' truck honors working-class Americans LAS VEGAS – Inspired by his hit song "Born Free," musician Kid Rock collaborated with Chevrolet to design a customized 2016 Silverado 3500HD "dually" that celebrates freedom and honors American workers. The truck was introduced today at the SEMA Show in Las Vegas, where it joined other personalized Chevy truck concepts designed to showcase the depth and breadth of the brand's pickup truck lineup. Michigan-born Kid Rock visited the Silverado HD assembly plant in Flint, Mich., to meet with the members of UAW Local 598, who built the truck, before driving it to Chevrolet's design studio to share his ideas for its customization. "The Flint plant – and everyone on the line – is the backbone of America," said Kid Rock. "I wanted the design for the truck to be bold, but with features and elements that wouldn't be out of reach for working-class guys." As a result, his Silverado features several enhancements, including a custom chrome grille with the Born Free logo and an enlarged Chevy Bowtie emblem, chrome exhaust stacks and patriotic graphics that flow across the body sides. A unique execution of the patriotic motif was an idea he expressed at the start of the project.

The Chevrolet Camaro 1LE returns with V6 or V8 power

The Chevy Camaro's performance variants are legendary, and enthusiasts have long lusted after the Z/28 and ZL1. But there's a lesser-known model that shouldn't be overlooked: the 1LE. It's Camaro code for performance on the track. The 2017 Camaro 1LE debuts this week at the Chicago Auto Show and goes on sale late this year. The 1LE package will be offered for the first time on V6 Camaros, as well as the traditional V8-powered SS. The cars have upgraded suspensions, better brakes, aerodynamic treatments that create more downforce, and improved cooling features. The goal is simple: faster laps. "This is all grip and handling and cooling," said Todd Christensen, Camaro marketing manager. It's an enthusiast special, transforming your basic Camaro into a more capable track machine. The 335-horsepower V6 and 455-hp V8 are unchanged (and only come with six-speed manual gearboxes), because the focus is on improving the Camaro's reflexes. That means different things, depending on the engine choice. Here's how they break down. V6 1LE The V6's 1LE package is based on the LT trim and it pilfers the best chassis pieces from the V8 model, including the FE3 suspension with stabilizer bars. It also has a mechanical limited slip differential (3.27 ratio) and four-piston Brembo brake calipers in front. The fuel system is also borrowed from the SS, and it all rolls on 20-inch forged aluminum wheels wrapped in Goodyear Eagle F1 rubber measuring 245/40R20 in front and 275/35R20 in back. Christensen says Chevy added the 1LE pack for the V6 because customers actively wanted it, and for a reasonable price (we hear the 1LE will cost about the same as the fifth gen's $3,500 option) they can transform their V6 into a car that's as track capable as the SS. While it's giving up 120 hp, a V6 Camaro 1LE will also be more than 200 pounds lighter than the eight-cylinder 1LE. Chevy noticed the customer interest for a V6 1LE and will study offering the pack on Camaros with the turbocharged four-cylinder engine. Consider the V6 a test case. "I'm anxious to get some customer feedback [from the V6]," Christensen said. SS 1LE Even though it's heavier, the SS 1LE offers a lot of goodies that make it three seconds faster than a normal SS, according to Chevy's testing at Willow Springs Raceway in the California desert. The spotlight features in the SS are Magnetic Ride Control for the FE4 suspension and electronic-slip differential (3.73 ratio).

2016 Chevy Malibu gets premium looks, hybrid model

The Chevrolet Malibu was once an automotive icon, but its modern reputation is one for underachievement. A new 2016 model seeks to restore the storied nameplate with improved styling, more interior room and a new hybrid version. It debuts Wednesday at the New York Auto Show. Put simply, "the goal was to put Chevrolet back in the midsize car segment," said John Cafaro, the brand's executive director of car design. In a crowded arena with 2.2 million sales up for grabs annually, Chevy has not been a player. Last year, the brand sold 188,519 Malibus, a six-percent decline from 2013, and fewer than half the number of Toyota Camrys and Honda Accords sold. Despite awards from J.D. Power and Associates and the Insurance Institute for Highway Safety, Chevy knew the Malibu needed a big change. New Skin, Lighter Bones The redesign has been in the works for at least three years. Although the Malibu is still based on GM's Epsilon 2 platform, the underpinnings are more derivative of the Impala than the outgoing model. The body structure makes greater use of high-strength steel, which helps reduce weight by 300 pounds. Size is more Impala-like as well, with 2.3 inches more overall length and a 3.6-inch wheelbase stretch contributing to greater interior space. A new skin covers the Malibu's lighter bones, and design language from the Impala gives its sibling sedan a fresher, more upscale appearance. To execute this premium appearance, Chevy turned to 25-year-old designer Jaymer Starbody, a four-year General Motors veteran and graduate from Detroit's College for Creative Studies. He described the new Malibu as having a "wheel-oriented" design, and the car looks poised to pounce from certain angles. Though the 2016 Malibu is the same width as before, designers stretched the creases and angles in the sheetmetal to create a flatter, sleeker appearance. The hood and cowl are lower, and the Malibu's face sparkles with LED running lamps on the top trim levels. Inside, the roomier cabin has a new center stack, satin chrome accents on the interior panel and a console storage area designed for mobile devices. Chevy MyLink with a seven-inch color touchscreen is standard on lower trims, and the top model upgrades to an eight-inch screen. Perforated leather seats and ambient lighting are also available options. The cabin was designed to look high-tech, but still remain easy to use, according to Chevy interior design director Crystal Windham.