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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Millionth Corvette now being restored after sinkhole damage

Among the original American sports cars that were damaged by the sinkhole at the National Corvette Museum over a year ago was a 1992 convertible that was the millionth Vette made. And now that milestone vehicle is starting its restoration process. The landmark Corvette's rehabilitation is being carried out by the GM Design Center in Warren, MI, by a team of skilled craftsmen and technicians. The crew is more accustomed to building prototypes and concepts, but will face a new challenge in bringing this millionth Corvette back to its original condition. The white-over-red convertible was one of eight Corvettes that were swallowed up by the sinkhole at the museum in Bowling Green early in the morning on February 12, 2014. Five will be preserved in their compromised condition as part of a display demonstrating the effects of the sinkhole, while the remaining three were earmarked for restoration. The Design Center team has already completely the restoration of the 2009 Corvette ZR1 "Blue Devil" prototype, while the remaining 1962 Corvette will be restored by the museum. Related Video: Sinkhole-Swallowed 1 Millionth Corvette Restoration Underway Milestone damaged when earth opened beneath National Corvette Museum 2015-06-10 WARREN, Mich. – Craftspeople and technicians at the General Motors Design Center are painstakingly restoring the historic 1 millionth Chevrolet Corvette damaged nearly 16 months ago when a sinkhole opened beneath the National Corvette Museum in Bowling Green, Ky. The restoration crew is part of GM's Mechanical Assembly group at the Design Center, which typically spends its time building prototype and concept vehicles. The white 1992 Corvette is a challenge because rather than build an all-new vehicle from the ground up, the workers are trying to preserve the original appearance of a production vehicle. It is the second of three sinkhole-damaged Corvettes that Chevrolet has pledged to restore. The first, a 2009 Corvette ZR1 prototype known as the Blue Devil, was only lightly damaged and was returned to its original condition last fall. The National Corvette Museum will oversee the restoration of the third car, a 1962 Corvette. Five other Corvettes swallowed by the sinkhole will remain in their as-recovered state to preserve the historical significance of the cars. They will become part of a future sinkhole-themed display at the museum. Sinkhole summary On Wednesday, Feb.

2023 Chevy Colorado, GMC Canyon and Ford Maverick Tremor | Autoblog Podcast #741

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor Jeremy Korzeniewski. In the news, GM has revealed the 2023 Chevy Colorado and teased the 2023 GMC Canyon. The Chevy Silverado EV has surpassed 100,000 reservations. A new Mustang will be revealed in Detroit next month. Sebastian Vettel will retire from F1 following this season. Also, the 2023 Ford Maverick Tremor has been revealed. Our hosts talk about old muscle cars, and how they weren't as fast as we thought. We've been driving the Lexus LC500 Convertible and the turbocharged Mazda3 Hatchback. Jeremy just got home from driving a new electric UTV from Polaris. Finally, we reach into the mailbag to help a listener decide on a used van. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #741 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News 2023 Chevy Colorado revealed, with ZR2 and new Trail Boss 2023 GMC Canyon teased, debuts August 11 2024 Chevy Silverado EV passes 150,000 reservations New Ford Mustang will debut Sept. 14 at the Detroit Auto Show Sebastian Vettel will retire at end of 2022 F1 season 2023 Ford Maverick Tremor gets some real off-road chops Feature: Our old muscle cars aren't as fast as we thought they were Cars we're driving 2022 Lexus LC500 Convertible 2022 Mazda 3 turbo hatchback 2022 Polaris Ranger XP Kinetic electric UTV Spend My Money: Van edition Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: