1968 Chevrolet Camaro on 2040-cars

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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

2023 Detroit Auto Show Mega Photo Gallery: All the new reveals and first looks

The 2023 Detroit Auto Show didn’t play host to a lot of reveals, but on top of the new cars that were revealed there, automakers brought a whole bunch of cars we havenÂ’t seen in person yet. In a show of home strength, all the big reveals came from the hometown Big Three, with Ford, GM and Stellantis playing host to the most important unveilings. We took Huntington Place by storm to capture all of the new cars and sights to see in Detroit, and you can see everything we did in the series of galleries below. Interesting special editions like the 2024 Ford F-150 Lightning Platinum Black Edition and the 2024 Chevrolet Camaro CollectorÂ’s Edition found some floor space alongside bigger debuts like the refreshed gasoline-powered F-150 and 2024 Jeep Gladiator with its new interior. If you wanted to see it all yourself, make sure you check out our guide on how to attend the public show days. Scroll on down to see all of the galleries for all of the big Detroit debuts.   2024 Ford F-150 2024 Ford F-150 Tremor View 22 Photos   2024 GMC Acadia 2024 GMC Acadia AT4 View 17 Photos   2025 Cadillac CT5 2025 Cadillac CT5 View 15 Photos   2024 Jeep Gladiator 2024 Jeep Gladiator Live View 10 Photos   2025 Ford Mustang GTD Mustang GTD View 9 Photos   2024 Ford Mustang Mach-E Rally 2024 Ford Mustang Mach-E Rally View 10 Photos   Chevrolet Colorado ZR2 AEV Bison Chevrolet Colorado ZR2 AEV Bison View 6 Photos   2024 Ford F-150 Lightning Platinum Black 2024 Ford F-150 Lightning Platinum Black View 11 Photos   2024 Chevrolet Camaro CollectorÂ’s Edition ZL1 1LE 2024 Chevrolet Camaro Collector's Edition ZL1 1LE View 8 Photos   2024 GMC Sierra EV Denali 2024 GMC Sierra EV Denali View 8 Photos   Related video: Design/Style Green Detroit Auto Show Cadillac Chevrolet Ford GM GMC Jeep Technology Truck Coupe Crossover SUV Electric Hybrid Luxury Off-Road Vehicles Performance Sedan

Chevy Volt owners log half a billion electric miles, 2015 production starts

As General Motors gets ready to start 2015 Volt production Monday, Chevrolet is looking back at some of the numbers that got the car to where it is today. The headline number is that Volt owners have collectively put more than a half-billion electric miles on their cars. The unsurprising upshot is that, if you went out and bought a Volt, you're pretty keen on getting as many electric miles out of it as possible. 90 percent of all Volt trips are done purely on electric power. The typical Volt driver goes 970 miles between fill-ups, GM says, and that means that 63 percent of all miles are done on battery power. General Motors executive director Larry Nitz gave AutoblogGreen a few more details on the usage habits of Volt drivers, including that 81 percent of commuting miles are electric. Two-thirds of US Volt drivers charge their vehicle 1.4 times a day, a clear indicator of drivers trying to maximize electric miles through opportunity charging. In fact, Nitz said, 90 percent of all Volt trips are done purely on electric power. GM also says that the Volt's official 35 miles of electric range is still doable for many owners who have had their car for more than 30 months. Looking ahead, we know that one upgrade for the 2015 Volt will be 4G LTE connectivity that can turn the car, like others in the GM family, into a mobile wifi hotspot. We're of course much more interested in when GM is finally going to start production of the next-gen Volt, but GM officials would only tell us that they're very excited about the still-secret vehicle, promising we'll be learning more "soon." Nitz did confirm that today's Volt drivers are most interested in three things from the next-gen model: more range, a lower price and a fifth seat. He did not say whether or not GM will be able to deliver on those requests. Chevrolet Volt Owners Surpass Half a Billion Electric Miles After 30 months of use, a sampling of Volts shows consistent all-electric range 2014-06-19 DETROIT – Since its launch in late 2010, Chevrolet Volt owners have accumulated more than half a billion all-electric miles. Additionally, based on a General Motors' study of more than 300 Volts in service in California for more than 30 months, many owners are exceeding the EPA-rated label of 35 miles of EV range per full charge, with about 15 percent surpassing 40 miles of range.