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It's time for Corvette to attack Porsche

For most of its existence, Porsche was a smug little sports car company with a fairly limited lineup and small but steady sales. Any time the company strayed from its air-cooled, rear engine formula, the purists would turn their noses. The 944? The 948? "Not a proper Porsche," they'd sniff. And then came the greatest sin of them all: the Cayenne. To the purists, this was treason. Porsche making an SUV? Horrors! Of course, you all know how it turned out. Porsche grew to be a profit-generating juggernaut within the Volkswagen Group. And since one SUV wasn't enough they added another, the Macan. By the end of the decade Porsche will have quadrupled its global sales. You have to wonder what else it has up its sleeve. Couldn't this be a lesson for General Motors? It has a terrific sports car brand in Corvette. In fact, it's arguably the most iconic brand within GM's full-line portfolio. But for its entire existence that brand has been locked up within Chevrolet. Maybe it's time for GM to treat Corvette as a stand-alone company. Maybe it's time for GM to unlock that brand and treat Corvette as a stand-alone company. A Corvette SUV could be a killer first step. Since Porsche only makes two SUVs, maybe Corvette could make three. Small, medium, and large. And just as Porsche has the Panamera, an executive sedan from team Corvette could become an instant "gotta-have" for the yacht-buying jet set. Of course, the Corvette purists will cringe. And the biggest hue and cry will come from Chevrolet's US dealers. That's why the best place to launch the new Corvette brand would be far away from those franchisees: in China. Chinese consumers have no pre-conceived ideas that 'Vettes can only be sold in Chevy stores. And Chinese enthusiasts very much admire Corvette's historic pedigree. You've no doubt read about how Chinese authorities are cracking down on conspicuous consumption. That makes the timing even better. Corvette's selling point has always been that it is an amazing bargain for the performance you get. What a perfect way to undercut Porsche. In fact, pairing the Corvette brand with Cadillac in China could be just the shot in the arm that Cadillac's Chinese dealers need. Despite having very competitive cars, Cadillac lags far behind Audi, Mercedes, and BMW. What Cadillac dealers need is a lot more showroom traffic. And a jaw dropping lineup of Corvette-branded vehicles could bring in throngs of buyers.

Chevy up to old EVs-equal-range-anxiety tricks in new Volt Olympics ad

General Motors is at it again with a new Chevrolet Volt TV commercial. Viewers of the Winter Olymics (at least in some markets) recently saw a TV ad in between the skating and the skiing that made no mention of the environmental benefits or freedom from the power of Big Oil that electric vehicles provide. No, this one was based on pure survival instinct. In the video, a father is driving down a highway, perhaps through the Mojave Desert. His young son is sitting in the Volt's backseat and asks what happens when the EV's battery runs out. "We'll have to cross that burning desert with snakes and cactus until we make it back to civilization," the dad tells his son as they pass the skeleton of a fallen bull. The fine print makes it clear that the actual maximum range is 342 miles. But there is hope. The father tells his son, with a beaming smile on his face, that the gas generator has kicked in and they're going to make it through the desert. As they wend their way to the horizon, a voice over says that Volt drivers who charge up regularly are making it 900 miles between fill ups. The fine print makes it clear that the actual official maximum range before you need to either plug in or fill up is 342 miles. This theme that emphasized range anxiety has been utilized by GM since the extended range Volt was launched in late 2010, despite the fact that Chevrolet now offers an all-electric vehicle in the Spark EV. Volt fans are praising the commercial, called The New Freedom, on the GM-Volt forum and you can see for yourself below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Cheverolet via CleanTechnica, YouTube Green Chevrolet GM Fuel Efficiency Green Culture Electric range anxiety extended range

2015 Callaway Corvette Z06 gets new supercharger, adds $17K to starting price

Callaway's proud tradition of modifying Chevrolets is about to add a very significant chapter this weekend, as the company prepares to unveil a modified version of the 2015 Corvette Z06. The engine mods are simple, though we expect them to be very potent. That's because Chevy has replaced the factory supercharger with a new "GenThree" unit that's nearly a third larger than what's bolted on in Bowling Green. A new intercooler is also added, along with a new high-flow intake system. Beyond that, the changes are exclusively of the subtle cosmetic variety. There's new badging inside and out, as well as new engine covers, floormats and an underhood plaque. Naturally, there's documentation to verify the Callaway Z06's authenticity, and the comfort that comes with a three-year, 36,000-mile warranty. Callaway has priced the upgrade package at $16,995, in addition to the price of the stock Z06. While we're still waiting to hear official power figures, that seems like a reasonable asking price for what were wagering will be a major increase in power. The Callaway Z06 will debut this weekend at the National Corvette Museum's C7 Bash in Bowling Green, KY. Expect more details following the debut. Scroll down for the official press release. Related Video: 2015 Callaway Corvette Z06 to Debut at National Corvette Museum The 2015 Callaway Corvette Z06 will debut at the National Corvette Museum C7 Bash in Bowling Green, Kentucky, April 23 through April 25. Here's a sneak peek at the new package. Based on Chevrolet's track-proven Z06, Callaway engineers' no-compromise approach takes this Corvette to an astounding power level. While advertised Callaway horsepower and torque are pending final validation, the Callaway package adds Callaway's new GenThree supercharger system with 32% more displacement than the stock Z06 supercharger, improved manifold design and unique triple-element intercooling system. Callaway engineers recognize that a key contributor to maximizing power is reduction of inlet air temperature. By exposing the supercharger's large plenum area to outside ambient airflow, the design takes advantage of the significant charge air temperature reduction provided by convective cooling. The completely redesigned intercooling system also helps maintain nearly ambient charge air temperature with exceptionally low air restriction.