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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

Watch this week's Top Gear America used-car challenge

Top Gear America is back for the penultimate episode of the first season. Used car challenges were some of the highlights of the original UK edition. In our exclusive clip, Tom Ford, Antron Brown and William Fichtner run their $7,000 sports cars in a drag race. As expected, the trio chose very different cars for the challenge. Watch the video to see if a Subaru WRX's all-wheel drive can overcome a power deficit to beat a Ford Mustang and a Chevy Corvette. Brown and Fichtner also spend some time relaxing with an old Jeep Wagoneer. Like them, we're really hoping Jeep will bring back the Wagoneer nameplate. Brown also drives a Maserati Levante, proving that not all family cars need be boring. This week's guest star is actor, rapper and former host of Pimp My Ride, Xzibit. Top Gear America airs Sundays at 8 p.m. Eastern on BBC America. Related Video: Celebrities TV/Movies Chevrolet Ford Subaru Top Gear exclusive top gear america

2016 Chevy Volt will start at $33,995*

One of the biggest mysteries regarding the 2016 Chevy Volt has been revealed. Chevy announced today that the next-gen plug-in hybrid will have an MSRP of $33,995, which includes GM's $825 destination fee. That's a few hundred dollars less than the current Volt, which has an MSRP of $34,170. The second-gen Volt is about more than a price cut, though. The car has an increased all-electric range (50 miles vs. 38 in the current model) and better fuel economy. Once the battery power runs out – which it doesn't do, in most situations, since 90 percent of all trips are electric-only – the no-longer-premium-only gas engine offers 41 miles per gallon, up from 37 mpg. We know most buyers are price-conscious, and with the still-available federal tax incentive of up to $7,500, the new Volt can be had for $26,495. That should put a spring back into sluggish Volt sales, which are down 46 percent year-over-year so far in 2015. Through the end of April, GM has sold a cumulative 76,136 first-gen Volts since introducing the car in 2010. Chevrolet Announces 2016 Volt Pricing Next Gen delivers more technology at new price as low as $26,495 DETROIT – The Chevrolet Volt is poised to continue to bring new owners to the electric plug-in family. Pricing will be as low as $26,495 after the full federal tax credit of $7,500. (Federal tax credit can range from $0 up to $7,500.) In California, the vehicle's largest market, residents of the state will be able to purchase the all-new Volt for as low as $24,995 after state and Federal incentives. The 2016 model will start at $33,995 MSRP, including an $825 destination fee (excluding tax, title, license and dealer fees). This is almost $1,200 less than the current generation Volt. "The next generation Chevrolet Volt delivers more technology, the ability to drive further between gas fill ups and now with even more value to our customers. It's what our loyal Volt owners told us they wanted," said Steve Majoros, Director, Chevrolet Marketing. "We are confident we will continue to attract new customers to Volt with the vehicle's product improvements and attractive price." The Volt continues to be a success with the brand with nearly 70 percent of Volt owners trading in a non-GM product or adding to their household fleet in 2014, the highest of any Chevy nameplate. The number one trade-in for the Volt is the Toyota Prius. To date more than 75,000 first generation Volt owners have driven hundreds of millions of EV miles.