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Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair

2016 Chevrolet Camaro starts at $26,695

Parking the new 2016 Chevrolet Camaro in your driveway will cost $26,695, including the $995 destination charge. That's a cut from $27,000 for the same trim on a 2015 Camaro. If you prefer a V8 under the hood, then the base 1SS goes for $37,295, compared to $34,500 for that model currently. The 2016 Camaro is offered as a coupe and convertible in four trim levels: 1LT, 2LT, 1SS, and 2SS. The LT is available with a 2.0-liter turbocharged four-cylinder with 275 horsepower and 295 pound-feet of torque or a 3.6-liter V6 with 335 hp and 284 lb-ft. The SS gets a 6.2-liter V8 with 455 hp and 455 lb-ft. The first examples arrive before the end of the year, but droptops and the turbo engine don't materialize until the first quarter of 2016. Base models come with tech like Chevy's MyLink infotainment system with Apple CarPlay, a rearview camera, automatic climate control, and multiple driving modes. The RS Package adds to the style with 20-inch wheels, HID headlights, LED taillights, a different grille insert, and rear spoiler. Opting for the SS brings a more aggressive exterior look, plus performance upgrades like Brembo brakes, differential and transmission coolers, and a limited slip differential on those with a manual gearbox. Upgrading to the 2SS adds amenities like heated and ventilated front seats, wireless phone charging, a Bose stereo, rear cross-traffic alert, and Side Blind Zone Alert with Lane Change Alert. Options like a Magnetic Ride Control suspension and dual-mode exhaust offer additional sportiness. Reading about the 2016 Camaro is nice, but Chevy now has a visualizer for the pony car. It's not quite a full configurator but lets you check out different colors, wheels, and stripes to imagine your future purchase. Enjoy finding just the right combo. Related Video: CHEVY REVEALS PRICE, ONLINE VISUALIZER FOR 2016 CAMARO 21/08/15 Gen Six Camaro offers more performance, technology and customization choices DETROIT – As production of the lighter, more powerful, more advanced 2016 Camaro grows near, Chevrolet revealed more details to help customers tailor their Gen Six exactly how they want it, including pricing information and an online visualizer. The 2016 Camaro offers higher levels of performance, technology and refinement, starting at a suggested retail price of $26,695 for the Camaro 1LT, while the most powerful Camaro SS ever starts at $37,295 for the 1SS.

Diesel-powered 2020 Chevrolet Silverado, GMC Sierra get big price cuts

General Motors is reducing the price difference between its diesel-powered light-duty pickups and their gasoline-burning counterparts, according to a recent report. As of September 3, 2020, the Chevrolet Silverado 1500 and the GMC Sierra 1500 benefit from a $1,500 price cut when they're ordered with a turbodiesel under the hood. Enthusiast website GM Authority first reported the news after looking at internal documents sent to dealers across the nation. It wrote the discount applies to in-stock and in-transit units of the Silverado and the Sierra (pictured), and it added dealers will begin receiving amended window stickers on September 8. And, it's not just a quick, easy way for General Motors stores to clear out 2020 inventory. Incoming 2021 models will benefit from it, too. Chevrolet's cheapest diesel-slurping 2020 Silverado, a double-cab LT with two-wheel drive, now starts at $44,000 once a mandatory $1,595 destination charge enters the equation. For context, the same configuration costs $38,795 including destination when it's ordered with the 2.7-liter turbocharged four-cylinder, which is the smallest and cheapest engine on the roster. Selecting the more efficient engine option costs buyers $5,205. At the other end of the spectrum, the crew-cab High Country with a standard cargo box and four-wheel drive is now priced at $59,690. Walk a block to the GMC store, and you'll need to spend between $44,470 (double-cab SLE with two-wheel drive) and $61,685 (crew-cab Denali with a regular cargo box and four-wheel drive) for a diesel-powered Sierra. It doesn't sound like either company is making major mechanical changes to the trucks for 2021. Both are powered by a 3.0-liter straight-six Duramax engine, which makes 277 horsepower and 460 pound-feet of torque. Rear-wheel drive and a 10-speed automatic transmission come standard, and four-wheel drive is offered at an extra cost. In its most efficient configuration, the Silverado returns 23 mpg in the city, 33 mpg on the highway, and 27 mpg in a mixed cycle, impressive numbers for a body-on-frmae pickup that's as heavy as it is capable. Ram's diesel-powered 1500 posts EPA estimates of 22, 32, and 26, respectively. Ford pledged the recently-unveiled 14th-generation F-150 will offer a turbodiesel engine, too, but its fuel economy figures are not available yet.