1985 Chev Swb Lowered Silverado on 2040-cars

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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

GM's European Opel division may eventually go all-electric

General Motors' Opel division in Europe may transform itself into an all-electric vehicle maker by 2030. Granted, a lot can happen between now and then, including a potential buyout by French automaker PSA Group. Regardless, Opel appears to view its electric future beyond the Ampera-e, which is the sister vehicle to the Chevrolet Bolt, and more like Tesla. Opel CEO Karl-Thomas Neumann indicated that focusing on electric drivetrains would be a superior strategy to expanding its EV technology while pushing forward with conventional drivetrains, says Automotive News Europe, citing comments Neumann made to German publication Manager Magazin. General Motors could make the decision to move towards an all-electric vehicle line for Opel as soon as May. Of course, that depends on whether Opel is bought out by PSA, the parent country to Peugeot and Citroen. PSA is in talks to buy General Motors' Opel and Vauxhall divisions, though government and labor representatives in Germany have expressed concerns over potential job losses from the proposed buyout, Reuters says. Regardless, GM has hinted at expanding its electric-vehicle line far beyond the Bolt, which has a 238-mile single-charge range and debuted late last year. Mary Barra, in an interview with CNET, said the Bolt's all-electric platform could be applied to a "huge range of vehicles," though wasn't specific about additional EV models. Opel first showed off its Ampera-e at the Paris Motor Show last fall. The name of the model raised some eyebrows because the Ampera badge had been previously used by Opel for the sister version of the Chevrolet Volt extended-range plug-in. Either way, Opel is looking to take on Renault for electric-vehicle sales supremacy across the Pond. Related Video:

GM files for Z71 Trail Boss trademark

Try as they might to keep their plans a secret, automakers have their hands tipped through a variety of methods – be they through loose lips, spy shots or patent and trademark applications. That's how we know, in this instance, that General Motors is working on (or at least considering) an off-road machine wearing the name Z71 Trail Boss – the name which our compatriots at AutoGuide.com tell us that GM has registered for use on light-duty trucks. Now if that alphanumeric designator sounds familiar, it should. GM has long used it to designate the off-road packages on many of its body-on-frame trucks from Chevy and GMC. These days you can order a Z71 package on the Chevy Colorado, Silverado, Tahoe and Suburban and on the GMC Canyon, Sierra and Yukon. The package typically includes components like a beefed-up suspension bits, high-capacity air cleaner and underbody protection plates. The Trail Boss designator would seem to suggest something further reaching than a suspension package, though. Just what it would entail we don't know; minds immediately start running toward Chevy or GMC going after the Ford F-150 Raptor, but we'll likely be looking at something closer to the Trailhawk packages Jeep offers on the likes of the Renegade and Cherokee. Featured Gallery 2015 Chevrolet Tahoe Z71 View 16 Photos News Source: AutoGuide.comImage Credit: Chevrolet Chevrolet GM GMC Truck SUV Off-Road Vehicles patent trademark