1970 Chevrolet C10 Pickup on 2040-cars

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Should Chevrolet continue the SS for another generation?

It is no shocker to say that Chevy kinda messed up with the SS. Now before everyone gets their facts and figures out, lets be real. The SS probably shouldn't have happened in the first place. Chevy hardly promoted the car when it released. It quietly came to our shores (the SS is really a Holden VF Commodore). It was the same with the Pontiac G8 before GM axed the brand. With the G8 however, it got more attention due to the heavy marketing Pontiac did with the car despite the low sales numbers. The SS fills the void of a performance sedan for Chevrolet mainly because there isn't a Impala SS sedan anymore. The SS also shares the same platform with the Chevrolet Caprice PPV, a fleet vehicle only available for your local police station since again the Impala doesn't fill that void any longer. But should the SS continue on in a future life? My answer: No! It was great for Chevy to do this little experiment, and I am sure they learned a lot from releasing the SS and the Caprice as well. But why not take the essence of both of those vehicles and combine them into a new next generation Impala. The Impala SS can return once again in a proper way, and a PPV version of the Impala can go into production. Kinda like what Ford and Dodge did with their performance and police versions of the Taurus and Charger. There really isn't a need to have 2 extra models in the line up when the Impala can fill all 3 voids. With the Holden VF Commodore going out of production in 2017, the Chevrolet SS may not be around much longer. There are rumors that the Commodore will live on in a new global vehicle, so if that is true it could mean the end of the RWD V8 sedans from Australia. But Chevrolet could continue the formula of the SS in the Impala, and it may turn out to be very successful for them. Image Credit: Chevrolet Chevrolet open road

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Car Club USA: Louisiana Mudfest

There's nothing quite like mudding. Big tires, huge power, and crazy-wild gearheads that like to throw down on a mud pit almost as much as a thirty rack of Coors. In the latest, and some might argue greatest yet episode of Car Club USA, we head to Louisiana to throw some dirt at Mudfest. As Louisiana's one and only Mouth of the South puts it, "If you don't mud ride... go to Texas I guess." Joining The Mouth and friendly rivals The Most Hated Mud Sluts, we dive in. Beyond the obvious V8 blasting and tractor-tire spinning, those who know best describe Mudfest as, "Good cooking, good friends, good fun, and a lot of partying." It's a motorsport spectacle unlike any you're likely to find up North or out West, though no less impressive to behold. Follow along with the fun, the impromptu drag racing, the trash talking, and the mechanical madness. And find out why, at Mudfest, "if we don't tear it up, we ain't done it right." Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog. Chevrolet Ford Jeep RAM Truck Off-Road Vehicles Car Club USA Videos autoblog black