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Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.

First 2016 Chevy Volt commercial rocks us to sleep

The 2016 Chevrolet Volt, with its thorough restyling and increased all-electric range, is an exciting evolution of Chevy's groundbreaking plug-in hybrid, so it's only fitting that the commercial campaign to sell it to the masses also be engaging and vibrant. Well, the first ad has just been officially released and it rocks... us to sleep. Now, we get that General Motors didn't want to repeat past Volt-commercial mistakes. No one wants to see dogs licking feet or dumb (and weirdly horny) aliens again. Nor would it be smart to slam all-electric vehicles, since it now sells the Spark EV and has just revealed its 200-mile Bolt concept. So, what does that leave? How about a mostly computer-generated spot that relies on cliche images and an upbeat synthetic soundtrack to communicate that the Volt is now as boring as other four-door appliances? An intro, featuring a lightly-bearded gentleman peering at his tablet through designer glasses launches us into the action as the Volt makes its way across a city bridge, then a curvaceous country road. Chevrolet doesn't include voiceover to inform you that the new Volt has a 50-mile battery-only range. There's no mention of its gas mileage once its electric charge is depleted – items that just might be of importance to hybrid buyers. The ad also makes no attempt at establishing an emotional connection, either through drama or comedy. There are, however, lots of fast cuts of the new, normalized interior, including a two-second detail shot featuring the windshield wiper switch. We imagine that this is only the first in a series of spots that will tell the Volt story and motivate potential buyers to run down to their local dealer, hopefully the next spots will be more interesting and informative. View 16 Photos

Chevrolet FNR is a sharp vision of the future in Shanghai

The Shanghai Motor Show is about more than just displaying the latest extended-wheelbase luxury sedans to the Chinese populace. Chevrolet is taking advantage of the event to debut its vision of the future of motoring with the FNR concept, and the capsule looks like it could be fresh from off the set of Blade Runner. The FNR imagines what a fully autonomous, electric vehicle might look like many years from now and is meant to appeal to young, Chinese consumers. The concept's design from the minds at GM's Pan Asia Technical Automotive Center does a pretty neat magic trick, too. Most times it's a mass of glass and curving lines that looks very sci-fi, but then the dragonfly doors open upwards to reveal some knife-edged angles in the styling, as well. As a cutting-edge concept, this capsule is also packed with futuristic tech. Power comes from magnetic hubless electric motors in each wheel, and it could charge wirelessly. Crystal lasers generate the headlights and taillights, and radar in the roof would allow scanning the surroundings for autonomous driving. The interior is similarly imaginative as the rest of the styling. Passengers are enveloped in blue light while sitting in mostly mesh chairs with huge bolsters. Keys have been done away with entirely in favor of iris recognition. Once on the road, the front seats even swivel around to more easily talk with rear passengers. Check it all out in the gallery above for a glimpse a Chevy's vision of what might be next. Related Video: Chevrolet-FNR and All-New Chevrolet Malibu Make Global Debut at Shanghai GM Gala Night 2015-04-19 SHANGHAI – Two Chevrolet models, the Chevrolet-FNR and all-new Malibu, made their global debut this evening at Shanghai GM Gala Night. They were joined by the Bolt EV concept and the 2015 Captiva, which made their China debut. The new models were introduced as Shanghai GM celebrates the 10th Anniversary of its Chevrolet brand in China. They will appear alongside 12 other models on the Chevrolet display at Auto Shanghai 2015, this year's leading auto show in China, which starts tomorrow. Chevrolet-FNR The Chevrolet-FNR is an autonomous electric concept vehicle that offers a glimpse at mobility of the future. It was developed in Shanghai by GM's Pan Asia Technical Automotive Center (PATAC) joint venture. Engineering, design and electrification teams drew on their past experience developing electric concept vehicles.