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First 2016 Chevy Volt commercial rocks us to sleep

The 2016 Chevrolet Volt, with its thorough restyling and increased all-electric range, is an exciting evolution of Chevy's groundbreaking plug-in hybrid, so it's only fitting that the commercial campaign to sell it to the masses also be engaging and vibrant. Well, the first ad has just been officially released and it rocks... us to sleep. Now, we get that General Motors didn't want to repeat past Volt-commercial mistakes. No one wants to see dogs licking feet or dumb (and weirdly horny) aliens again. Nor would it be smart to slam all-electric vehicles, since it now sells the Spark EV and has just revealed its 200-mile Bolt concept. So, what does that leave? How about a mostly computer-generated spot that relies on cliche images and an upbeat synthetic soundtrack to communicate that the Volt is now as boring as other four-door appliances? An intro, featuring a lightly-bearded gentleman peering at his tablet through designer glasses launches us into the action as the Volt makes its way across a city bridge, then a curvaceous country road. Chevrolet doesn't include voiceover to inform you that the new Volt has a 50-mile battery-only range. There's no mention of its gas mileage once its electric charge is depleted – items that just might be of importance to hybrid buyers. The ad also makes no attempt at establishing an emotional connection, either through drama or comedy. There are, however, lots of fast cuts of the new, normalized interior, including a two-second detail shot featuring the windshield wiper switch. We imagine that this is only the first in a series of spots that will tell the Volt story and motivate potential buyers to run down to their local dealer, hopefully the next spots will be more interesting and informative. View 16 Photos

2016 Chevy Corvette Z06 C7.R Edition brings track style to the road

The Chevrolet Corvette has a long history of excelling at endurance racing, and continues to dominate today. To celebrate that legacy, Chevy is bringing some of the look of its track machine to the road with the 2016 Corvette Z06 C7.R Edition. These machines might be gone faster than the racecar's lap time around Le Mans, because the company is building just 500 of them. All of these track-inspired, special editions are based on the 650-horsepower, supercharged Z06 in the top 3LZ trim, and they also come equipped with the Z07 Performance Package that includes carbon-ceramic brakes, adjustable aero elements, and Michelin Pilot Sport Cup 2 tires. Offered as a coupe or convertible, these 'Vettes use some tricks to match the style of the C7.R. They're available in the racer's traditional bright yellow livery, but black is optional. Unpainted carbon fiber trim (including material for the hood) and grilles that are painted Spectra Gray Metallic also add to the motorsport look. The car rides on a set of black wheels with Corvette Racing logos on the center caps. Inside, buyers of this limited edition are nestled in Competition Sport Seats that are upholstered in Jet Black leather. Suede microfiber accents with yellow stitching cover the steering wheel, gearshift, instrument panel and doors. Plus, there's some additional carbon fiber trim for good measure. Each car also comes with a cover with C7.R graphics. Chevy isn't disclosing the price for the Z06 C7.R Edition yet, but the limited edition model is slated to hit the market later this year. Related Video: CHEVROLET INTRODUCES 2016 CORVETTE Z06 C7.R EDITION 24/04/15 Track-to-street connection honored with limited production model BOWLING GREEN, Ky. – Chevrolet today introduced the 2016 Corvette Z06 C7.R Edition – a road-going, track-capable homage to the Corvette Racing C7.R racecars. It's offered in Corvette Racing's signature yellow livery – or black – with coordinated exterior and interior accents. Only 500 examples of the C7.R Edition will be built and all will include the Z07 Performance Package with carbon ceramic brakes, as well as a specially serialized vehicle identification number. They go on sale later this year. "Corvette Racing's legacy and technology were significant influences on the development of the Corvette Z06 and the new C7.R Edition honors the direct link between the racecar and the production model," said Harlan Charles, Corvette product and marketing manager.

GM files for Z71 Trail Boss trademark

Try as they might to keep their plans a secret, automakers have their hands tipped through a variety of methods – be they through loose lips, spy shots or patent and trademark applications. That's how we know, in this instance, that General Motors is working on (or at least considering) an off-road machine wearing the name Z71 Trail Boss – the name which our compatriots at AutoGuide.com tell us that GM has registered for use on light-duty trucks. Now if that alphanumeric designator sounds familiar, it should. GM has long used it to designate the off-road packages on many of its body-on-frame trucks from Chevy and GMC. These days you can order a Z71 package on the Chevy Colorado, Silverado, Tahoe and Suburban and on the GMC Canyon, Sierra and Yukon. The package typically includes components like a beefed-up suspension bits, high-capacity air cleaner and underbody protection plates. The Trail Boss designator would seem to suggest something further reaching than a suspension package, though. Just what it would entail we don't know; minds immediately start running toward Chevy or GMC going after the Ford F-150 Raptor, but we'll likely be looking at something closer to the Trailhawk packages Jeep offers on the likes of the Renegade and Cherokee. Featured Gallery 2015 Chevrolet Tahoe Z71 View 16 Photos News Source: AutoGuide.comImage Credit: Chevrolet Chevrolet GM GMC Truck SUV Off-Road Vehicles patent trademark