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Chevy, Kid Rock in Confederate flag row with civil rights group

Two of Detroit's own are ensnared in controversy today. In an interview with Fox News' Megyn Kelly, mulleted musician Kid Rock told those protesting the Confederate Battle Flag to "kiss my ass." Now, Chevrolet, which is sponsoring Rock's summer concert tour, is under fire for its support. "We are committed to our sponsorship of Kid Rock's summer tour and are confident that he will provide his fans, many of whom are proud Chevrolet owners, with a spectacular concert experience that celebrates American Freedom," a Chevy spokesperson told The Detroit Free Press last week. The company also uses the Kid Rock anthem Born Free in its pickup truck advertising. The company's position is not sitting well with the Detroit chapter of the National Action Network, though, which has called on GM to pull its support for the embattled artist. "It's obvious to us that, by supporting [Rock], while he's making inflammatory statements, General Motors becomes an accomplice if they allow him their support to stand behind his statements," the Rev. Charles Williams II, NAN's Detroit chapter director, told the Freep. As controversial as Rock's comments are, it's not entirely clear when the last time he actually waved that flag was. The Freep reports that several concertgoers don't recall seeing the flag during his most recent tour, or even over the last few years of concerts. In a 2002 interview with the paper, Rock, real name Robert Ritchie, said that the flag had been used as a symbol of southern rock and a rebel spirit, saying: "It's not about hatred or being a racist. I like Southern rock music, and a lot of people died under that flag for beliefs they had, right or wrong. But it stands for rebel, and my love of Southern rock." Related Video:

2016 Chevy Malibu exhaustively tested with four decades of data

Chevy is preparing to unveil its new Malibu sedan at the upcoming New York Auto Show next month. But when it does, it's not like it will have appeared overnight. The development of any new vehicle – especially one as widely produced by a major automaker as the Malibu – involves rigorous and relentlessly punishing tests. In the Malibu's case, that meant 1.5 million miles of driving from the scorching heat of Arizona in July to the frigid cold of northern Canada in January and everything in between. The Bowtie brand also says it incorporated four decades' worth of data taken from vehicles driving in locations around the world since 1972 in order to make the Malibu the best it could be. We'll have to wait to find out the results of all that exhaustive testing, but you can catch a sneak peek at the new sedan in the video above. Four Decades of Data Used to Test 2016 Chevrolet Malibu Recorded customer use drives durability testing for next-generation midsize sedan 2015-03-11 DETROIT – Data collected over decades from across the globe is helping ensure the 2016 Chevrolet Malibu can handle the world's worst roads even if the all-new midsize sedan never drives on them. Data collection boxes are placed in cars in real-world driving conditions around the world. Since 1972, these devices have accurately recorded the harshness and frequency of every jounce, bump and shudder inflicted on the car on roads in the U.S., Russia, Saudi Arabia and developing markets. "Although most Malibu owners will never put their car through similar abuse, we test all new vehicles in extreme climates, inclement weather and on punishing road surfaces," said Dan Devine, Malibu validation engineer. "The 2016 Malibu is definitely up to these challenges." Tests like these ensured the current generation Malibu was dependable and durable, two qualities that in turn helped Malibu stand out from its rivals in important quality surveys, such as J.D. Power's Initial Quality Study and Vehicle Dependability Study. General Motors engineers analyze the data to calculate the precise amount of damage potholes and other hazards create over 150,000 miles. Then the conditions are replicated at GM's Milford Proving Ground in Michigan on three unique road courses, each riddled with simulated potholes of increasing severity. Engineers run preproduction cars through the course up to hundreds of times.

Chevy: The Big Game

Chevrolet took an early lead for the 2015 Super Bowl advertising crown with its spot for the all-new, 4G LTE-capable Colorado pickup in a spot that simulated a problem with your TV. The stark, simple ad then states that if you're lucky enough to have an Internet-capable vehicle, like the new Colorado, you'd at least be able to stream the game. A clever, chuckle-inducing spot if there was one. Check out our full write up of the new, 2015 Colorado. Marketing/Advertising Chevrolet Truck Super Bowl Commercials Videos 2015 super bowl ad