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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Trophy truck chases Sasquatch driving a side-by-side for Recoil 3

Last year's Recoil 2 video of BJ Baldwin blasting through the outskirts of Ensenada, Mexico, in his trophy truck was already a fantastic improvement over the original clip. For the third installment in the series, he and his amazing camera team somehow turn up the excitement even higher. Rather than going back to the desert, Baldwin heads into the woods of the Pacific Northwest for some Sasquatch hunting in Recoil 3. Not only is the mythical beast quite real in this video, but it's apparently quite good at piloting a side-by-side too. The result is a high-speed chase through the forest that eventually moves to the urban jungle. Like in the previous Recoil clips, Baldwin showcases his amazing control over the 800-horsepower truck, and the suspension soaks up serious punishment from some huge jumps. The cinematography makes the stunts look even more exhilarating by always showing the perfect angle of the action. News Source: Toyo Tires via YouTube, Motor Trend Chevrolet Truck Racing Vehicles Performance Videos Hoonigan trophy truck bj baldwin

Chevy ramps up development of Bolt EV

The Bolt is on the move, and Chevy confirmed Wednesday it is testing more than 50 prototypes as it prepares to launch the electric vehicle in 2017. We've already seen the photographic evidence in these spy shots, but Chevy released its own images and the above video as further proof that the EV remains on track toward production. Chevy revealed the Bolt as a concept in January at the Detroit Auto Show, promising a range of 200 miles on electricity with a price tag of about $30,000 after possible incentives. The prototypes are being hand-built and tested at the General Motors Proving Grounds in Milford, MI, and other global locations. "Effectively these are the bones of the car that's going to be the production Chevy Bolt," said Josh Tavel, the car's chief engineer. Chevy is testing the Bolt in all areas of vehicle competence, including ride and handling dynamics, cabin comfort, quietness, charging capability, and energy efficiency. More than 1,000 engineers are working on the program. "We really wanted to convey the notion that this is running fast. It's happening," said Pam Fletcher, GM's executive chief engineer of electrified vehicles. The Bolt will be built at GM's Orion Assembly plant north of Detroit and sold in all 50 states. It's part of the automaker's electric car blitz that includes the plugin hybrid Volt, the traditional (non-plugin) Malibu hybrid, and confirmation of plans to expand sales of the Spark EV to Canada and Maryland. Related Video: