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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Aston Martin DBX and the craziest car redesigns | Autoblog Podcast #716

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor James Riswick. They chat about slumming it in the Aston Martin DBX, the brand's first SUV, which they didn't have terribly high expectations for yet utterly blew them away. Riswick in particular notes it's one of the best cars he's ever driven, describing it as a family GT car. They then switch to a very different family vehicle: the 2022 Kia Carnival, and the unique second-row seating arrangement we've dubbed the "Captain Kirk chair." Greg has also been driving the Chevrolet Tahoe Premier. They also chat about two of Riswick's recent features: the 20 craziest car redesigns of the past 20 years and the best cars for snow.  Autoblog Podcast #716 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving Aston Martin DBX 2022 Kia Carnival 2022 Chevy Tahoe Features 20 craziest car redesigns of the last 20 years Best cars for snow Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: 2022 Chevy Tahoe Premier Walkaround | Autoblog Short Cuts

C8s, V8s and the 2022 Car, Truck and Utility of the Year | Autoblog podcast #712

This episode of the Autoblog Podcast features Editor-in-Chief Greg Migliore and Associate Editor Byron Hurd. They kick off with an overview of the 2022 North American Car, Truck and Utility of the Year award winners (spoiler: Ford did well). After that, they talk about GM's electric pickup strategy and whether a premium electric pickup from Cadillac makes sense. Then, they pivot to Mitsubishi and the future of the Ralliart nameplate. Will we ever get a fun, inexpensive enthusiast car from the Japanese automaker again? Then it's on to what Byron's had in the driveway for the past couple weeks, including a 2022 Chevy Corvette and a 2022 Jeep Wrangler Rubicon 392 Xtreme Recon. Plus, he talks about putting some new snow tires on his personal Jeep Wrangler for evaluation in Michigan winter.  Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #712 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News: 2022 North American Car, Truck and Utility of the Year winners Should Cadillac build an electric pickup truck? The future of Mitsubishi and Ralliart What we're driving: 2022 Chevrolet Corvette 2022 Jeep Wrangler Rubicon 392 Xtreme Recon Snow tires! Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: