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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Cadillac CT5-V comes in under $50,000

Cadillac CT5-V pricing is out, giving us a fuller picture of the CT5 lineup from a pricing perspective. We still haven’t driven CadillacÂ’s new sedan, but we now know that a CT5-V with rear-wheel drive will set you back $48,690, including the $995 destination charge. If you want all-wheel drive, thatÂ’ll be $51,290, a $2,600 upcharge. ThereÂ’s a small tidbit of powertrain news available today, as well. When Cadillac first announced the CT5-V, it said the 3.0-liter twin-turbo V6 would make 355 horsepower and 400 pound-feet of torque. Since then, Cadillac has upped the final figures to 360 horsepower and 405 pound-feet of torque. The difference is only 5 horsepower and 5 pound-feet of torque, but still worth noting. We also got pricing information on the CT5 with the lower-spec 3.0-liter twin-turbo V6. This engine is only available on the Premium Luxury trim and it starts at $45,190 with rear-wheel drive. The all-wheel drive version costs $48,280. Cadillac opened up the CT5Â’s configurator with all the different variants on it today, too. We built a CT5-V with all the option boxes checked and saw the price balloon to more than $67,000. This sedan can get expensive if you let it. Compared to the BMW M340i or Audi S4, the Cadillac's base price is still cheaper. If you want to keep it in the Cadillac family, the smaller CT4-V starts at $45,490, coming in $3,200 less than the CT5-V. Cadillac says the CT5 will begin shipping to dealers in the first quarter and the CT4 will arrive in the second quarter.

Off-road Cadillac Escalade adds some extra bush country capability

So, you're a dyed-in-the-wool General Motors fan, but like the notion of a machine like the Hennessey Velociraptor. We have good news for you. Behold the Aria Coachworks XPLORE Cadillac Escalade. For a modest fee, Aria will outfit your Escalade with a custom suspension, BF Goodrich all-terrain tires wrapped around aluminum wheels, a Warn winch and a special exhaust. There's even a snorkel option for those of you with aspirations toward deep water crossings. Consider yourself warned, however: unlike other GMT900 SUVs, the Cadillac only has an all-wheel drive system, not the more rugged four-wheel drive setup of the Chevy Tahoe and GMC Yukon). Outside, the luxury SUV gets matte paint, black chrome trim, XPLORE power running boards and a roof rack system.
The interior also receives a few fun changes as well, but we're more interested in the fact that buyers can snag a power roof top tent. You know, in case you need to camp out at Best Buy for the PS4. There's also a matching camp trailer and, our personal favorite, a matching BMW GS motorcycle. Bikes not your bag of tricks? That's fine. Aria will also sell you a matched Airstream trailer or Old Town wooden canoes. As much as we want to hate this, we love the notion of bashing through the woods in a $100,000 Cadillac battlewagon with our GS in tow. Check the press release below for more information.