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Cadillac puts on a big performance for the Oscars with 'Rise' campaign

Cadillac skipped the Super Bowl, saving its big play for the 91st Oscars telecast tonight. America's luxury brand has a presence planned for nearly every medium, from television to Twitter to stairstep stories tied into the new commercial campaign. Speaking of which, that campaign is called "Rise," and lauds the "now-complete SUV portfolio" as well as Cadillac's determination to get back to the top. Four new spots will debut: "Rise Above," celebrating the XT6 and the rest of the new range, "Take the Stage," focused on the Escalade, "Make Your Escape," all about the XT4, "Take Flight," for the XT5. The first commercial will be 60 seconds, while the other three are 30-second spots. Cadillac chose Childish Gambino's song "Me and Your Mama" for the campaign soundtrack — it works a lot better than you might guess based on the track name. Beyond that, the Cadillac logo will grace the red carpet, the first time any commercial logo has made a home on the walk of honor. The stairs will be decorated with blue horizontals, inspired by the stair-like pattern of blue in the Cadillac crest. The blue in the carmaker's logo is said to represent "knightly valor" — which, yes, is totally made up, but Cadillac made it up a long time ago, not for this campaign. The real point is that two celebrities in attendance will stand on the steps and present their own stories of rising up. You can check out all the commercials here, watch them unveiled in real time during the Oscars telecast, keep up with what your eleventy hundred Twitter friends think by checking out the hashtag #KeepRising, and finish it off with some time on the Keep Rising microsite.

2021 Cadillac Escalade ESV will debut at the New York Auto Show

LOS ANGELES, California — Cadillac pulled the wraps off its 2021 Escalade today at an event in Los Angeles, and we were there to see it all play out live and in living color. But while we have some specifications for the long-wheelbase ESV version, that model wasn't on display. According to the automaker, the next-generation Escalade ESV will get a formal debut at the 2020 New York Auto Show in April. The 2021 Cadillac Escalade ESV will boast a wheelbase of 134.1 inches and an overall length of 226.9 inches, making it 15.9 inches longer than the standard Escalade and 5 inches longer than the similarly extended Lincoln Navigator L. That extra length translates into 1.7 additional inches of third-row legroom and 17.4 more cubic feet of cargo space behind the third row over the standard Escalade. We expect the ESV will get the same two powertrain options as other Escalade models. The standard 6.2-liter V8 puts out 420 horsepower and 460 pound-feet of torque. An optional 3.0-liter diesel-fueled inline-six will offer 277 hp and 460 lb-ft while delivering improved fuel efficiency over its gasoline-powered sibling. Both engines will be mated with 10-speed automatic transmissions. The 2021 Escalade will go on sale in late 2020. We're not yet sure if the extended ESV will come at the same time or be added later, but we ought to know more by its debut in April. Related Video:

Cadillac XT4 crossover reveals its lighting

The upcoming Cadillac XT4 compact crossover has once again been spotted, this time with less camouflage and an update to its lighting. Specifically, the little crossover is sporting production lighting front and rear, and it's sure to make the luxury SUV one of the boldest-looking Cadillacs. Part of the reason for this comes from the taillights. As we suspected from the last set of spy shots, the XT4 will have highly distinctive lights that run the full height of the C-pillar. Though it's a similar design to that of the Escalade, it's made more interesting by the significant forward rake of the rear pillar. Not only that, but that pillar is quite thick, too. The look is actually reminiscent of the old CTS wagon. Moving around the side, the reduced camouflage reveals that the doors and quarter panels are fairly conservative and lacking in many creases or bulges. We can make out the edges of what will likely be black plastic fender flares and rocker panel cladding. Finally reaching the front, we see that the headlights are similar to those of many current Cadillacs, including the recently refreshed XTS sedan. The main part of the lamp starts high up and is slightly horizontal like the Escala concept, but they extend over the fenders and a strip of LEDs descends down the front. A previous report noted the XT4 will be built in Kansas on the Chevy Malibu platform. That means it will be a front-drive-based vehicle likely offering both front- and all-wheel-drive. Under the hood will probably be at least one turbocharged four-cylinder engine, with a second, more powerful upgrade option a possibility. We expect to see the fully revealed model to show up by the end of 2018. Related Video: Featured Gallery Cadillac XT4 spy shots View 15 Photos Image Credit: Brian Williams Spy Photos Cadillac Crossover SUV Luxury cadillac xt4 cadillac xt3