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Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video:

Cadillac ATS and CTS get blacked-out treatments

Some still think of gallons of chrome when Cadillac comes to mind, and some of the automaker's models still take the blinged-out approach (we're looking at you, Escalade). But for those whose impression of the America luxury marque's is about more than brightwork, Caddy has announced a new Black Chrome package. Available for the ATS coupe, ATS sedan, and CTS sedan, the optional package, as you might have guessed, applies dark chrome to the outside of the vehicle. On the ATS, that includes the front grilles (upper and lower) and rear trim, as well as body-colored door handles, gloss black window moldings, and dark-finish 18-inch alloys. Buyers can choose to apply the package to the Luxury or Premium trim, with the 2.0-liter turbo or 3.6-liter V6, in rear- or all-wheel drive, with four exterior paint choices, any interior available, and in two- or four-door bodystyles. The package goes for $795 on the sedan and $595 for the coupe. The package costs a little more for the CTS but includes a bit less trim, limited to the grille and those same 18-inch alloys. It can still be paired to the 2.0 turbo or 3.6-liter V6 in rear- or all-wheel drive, with three exterior tints and a limited selection of interior treatments. Pricing here starts at $1,295 with the Luxury trim, or $1,095 in either Performance or Premium spec. Those looking for a shinier treatment, however, need not apply. Related Video: Cadillac Introduces Black Chrome Package for ATS and CTS ENHANCES ENGAGING PERFORMANCE, STRIKING DESIGN 2016-03-14 Cadillac today introduced the Black Chrome Package for Cadillac ATS Sedan and Coupe and Cadillac CTS Sedan. The package further enhances the engaging performance and the striking design of the ATS, a Consumer Guide Best Buy for three years in a row, and the CTS, named one of Car and Driver's 10Best for three years in a row. The Black Chrome Package is available now to order at local Cadillac dealerships or through the Build Your Own tool on the Cadillac.com website. For additional information, customers can call Cadillac Customer Experience at 1-800-458-8006.

GM may kill 6 car models as it works with UAW to tackle sales slump

The president of the United Auto Workers union said on Thursday the union is talking with General Motors about the potential threat to plants and jobs from slumping U.S. car sales. GM's response will be more trucks and SUVs, and sources say at least six slow-selling car models may be killed off. "We are talking to (GM) right now about the products that they currently have" at underused car plants such as Hamtramck in Michigan and Lordstown in Ohio, and whether they might be replaced with newer, more popular vehicles such as crossovers, Dennis Williams told reporters. "We are tracking it (and) we are addressing it," Williams added. GM has cut shifts at several U.S. plants this year as inventories of unsold cars have ballooned. Industry analysts said more jobs could be at risk as the automaker wrestles with permanently shrinking production of small and midsized sedans. GM is reviewing whether to cancel at least six passenger cars in the U.S. market after 2020, including the Chevrolet Volt hybrid, which could be replaced in 2022 with a new gasoline-electric crossover model, Reuters has learned from people familiar with the plans. Other GM cars at risk include the Buick LaCrosse, Cadillac CT6, Cadillac XTS, Chevrolet Impala and Chevrolet Sonic, sources said. Some analysts have singled out GM's Hamtramck plant in Detroit as one of the most vulnerable because of plummeting car sales. The plant, which opened in 1985, builds four slow-selling models: Buick LaCrosse, Chevrolet Impala, Cadillac CT6 and Chevrolet Volt. In the first half, it built fewer than 35,000 cars, down 32 percent from the same period in 2016, according to suppliers familiar with GM's U.S. production schedule. The typical GM assembly plant builds 200,000-300,000 vehicles a year.COMING ATTRACTIONS: TRUCKS AND SUVS GM must "create some innovative new products" to replace slow-selling sedans "or start closing plants," said Sam Fiorani, vice president of AutoForecast Solutions. The auto maker already has begun to shift future production plans from cars to trucks, according to Morgan Stanley auto analyst John Murphy. He estimates that fewer than 10 percent of the new vehicle models that GM will introduce over the next four years will be passenger cars, with the rest divided among trucks, SUVs and crossovers. GM plans to add production of the new Cadillac XT4 crossover next year to its Malibu sedan plant in Fairfax, Kansas.