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Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video:

New Takata problem results in recall of 414 GM vehicles

An airbag-inflator rupture discovered by Takata during testing has resulted in a new recall affecting 414 vehicles from General Motors, including 395 of them in the US. This latest campaign covers 2015 model-year examples of the Buick LaCrosse, Cadillac XTS, Chevrolet Camaro, Equinox, Malibu, and GMC Terrain. There are no reported breaks in any of these vehicles on the road, and the company estimates only one percent of them actually have the faulty parts. According to documents submitted to the National Highway Traffic Safety Administration (as a PDF), one side-airbag inflator failed a cold test at -40 Fahrenheit "releasing high pressure gas and propelling the separated components apart." The supplier told GM about the failure the next day. In these vehicles, the safety device might not only burst but the bag could inflate incorrectly, as well. GM and Takata say that a cause is not yet known, but they are "conducting an investigation." GM will begin notifying affected owners via overnight mail on Oct. 19. Dealers will replace the side airbag modules on all of the affected vehicles with new components outside of the suspect lot. All of the removed parts will also be collected for further study. Takata's faulty front airbag inflators have resulted in a serious scandal for the supplier. Initial figures indicated 34 million US vehicles are need of repair, though more recent figures have knocked that down to 23.4 million bad parts in 19.2 million automobiles. GM was already among the dozen automakers with models to fix, and some of its pickups were affected, along with the Saab 9-2X and Pontiac Vibe. GM Statement: General Motors is recalling 395 cars and crossovers in the U.S. because one of the front seat side air bags inflators may be defective. In the event of a deployment, the air bag's inflator may rupture and the air bag may not properly inflate. The rupture could cause metal fragments to strike the vehicle occupants, potentially resulting in serious injury or death. GM is unaware of any incidents involving vehicles with these components, which were part of a lot in which one inflator failed acceptance testing at the supplier. Dealers will replace the side air bag module or modules in affected vehicles. Including Canada, Mexico and exports, the total population of the recall is 414, GM estimates 1 percent of the recalled vehicles may have the defect.

2022 Cadillac CT5-V Blackwing, CT4-V Blackwing bring big performance back to the brand

They're finally here, the real successors to the Cadillac CTS-V and ATS-V: the 2022 Cadillac CT5-V Blackwing and CT4-V Blackwing. And at least on paper, they sure seem like worthy successors to those superb super sedans. They're more powerful, come with standard manual transmissions, and feature the latest and greatest chassis upgrades available. We'll start things off with the most beastly of the Caddies, the CT5-V Blackwing. Like the CTS-V predecessor, the Blackwing gets a supercharged 6.2-liter pushrod V8. But thanks to intake and exhaust improvements, output is up to 668 horsepower and 659 pound-feet of torque, as opposed to the CTS-V's 640 horses and 630 pound-feet. The engine also is handbuilt in Bowling Green, Ky., just like the short-lived turbocharged DOHC Blackwing V8. It's coupled either to a six-speed manual transmission with a twin-disc clutch, rev matching and no-lift shifting, or a 10-speed 10L90 automatic transmission. Power goes to the electronically controlled limited-slip differential at the rear, and rear-wheel drive is the only drive configuration available. The transmission and differential each get their own oil coolers, too. Cadillac says the CT5-V Blackwing should be able to hit 60 mph in 3.7 seconds with the automatic transmission, and the top speed is over 200 mph. 2022 Cadillac CT5-V Blackwing View 13 Photos As for the CT4-V Blackwing, it gets a twin-turbocharged 3.6-liter V6 built in Canada, and although it is more powerful than the previous car, it's only by a small amount. The CT4-V Blackwing makes 472 horsepower versus the ATS-V's 464, and the 445 pound-feet of torque is the same between each car. Just like the CT5-V Blackwing, the CT4-V gets either the same six-speed manual transmission or a 10-speed 10L80 automatic transmission, the electronically-controlled limited-slip differential, and the oil coolers. Picking the manual transmission has extra perks on the CT4-V Blackwing, though. The engines in manual cars received titanium connecting rods and revised crankshaft counterweights. The manual transmission's no-lift shift functionality is also more helpful on the CT4-V Blackwing since it keeps the car in boost between gears. Still, Cadillac's 0-60 mph time estimate is for the automatic model at 3.8 seconds. Top speed is 189 mph. 2022 Cadillac CT4-V Blackwing View 16 Photos Keeping all that power under control are a variety of chassis upgrades.