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2020 Cadillac CT5 prototype shows off more lighting details
Thu, Jun 14 2018The elusive 2020 Cadillac CT5 luxury sports sedan has once again been spotted by a spy photographer. This time, we get to see it from all angles, whereas last time we only saw it from the front. It still has quite a bit of fake body work, and it's very clear Cadillac still hopes you'll think this is a Charger, from the big hood scoop to the fake full-width taillights. Digging past those misdirects, we can find some new details about the car. First, the car's front lighting has developed further. There are production-ready headlights fitted that appear to have some sort of LED illumination. These production lights also fit the shape we saw on the last prototype, so they'll end high up on the body, extending slightly horizontally toward the grille. There's still a section that extends back along the fender, seeming to bridge the gap between current Cadillacs and the Escala concept from which this car takes inspiration. Another addition are the vertical LED accent lights. This is another trademark feature of both current Cadillacs and the Escala, but they were absent from the last prototype we saw. We also get a look at some of the grille's details. Instead of slats, this CT5 has a plastic mesh of small rectangles. The pattern is reminiscent of brickwork. These photos also give us our first look at the back of the CT5. It looks like a fairly typical Cadillac. It's much more conservative than the front end. There are some angular cutouts in the bumper to allow exhaust gases out. The taillights have the current Cadillac look with the top curving over the rear fender. We can't tell if there will be a horizontal element like on the Escala, due to the fake lights. We're expecting the CT5 to be shown sometime next year in time for the 2020 model year. Odds are it will use off-the-shelf Cadillac engines including the turbocharged 2.0-liter four-cylinder, naturally aspirated 3.6-liter V6, and the twin-turbo 3.0-liter V6. Now that Cadillac has revealed its twin-turbo 4.2-liter V8, we'll be interested to see if that shows up in a future CT5-V. Related Video: Featured Gallery Cadillac CT5 prototype spy shots View 23 Photos Image Credit: SpiedBilde Spy Photos Cadillac Luxury Sedan cadillac ct5 cadillac escala
Cadillac cancels sponsorship of Trump's PGA event
Thu, Jun 2 2016Cadillac has ended its sponsorship of the PGA's World Golf Championship, which has incited a response from Donald Trump, the presumptive Republican presidential nominee. Without the automaker's money to run the event at a property owned by Trump in Miami, the PGA announced it will move the WGC to Mexico City. Trump responded by saying, "Cadillac's been a great sponsor, but they're moving it to Mexico. They're moving it to Mexico City which, by the way, I hope they have kidnapping insurance. They're moving it to Mexico City. And I'm saying, you know, what's going on here? It is so sad when you look at what's going on with our country." In 2010, the PGA announced a multi-year deal with Cadillac to sponsor the WGC, starting in 2011. Since 2007, the event has been held at what is now known as the Trump National Doral Miami location. Trump took ownership of the property in 2012. Cadillac issued a statement to Autoblog that says: "We are proud to have been the title sponsor of the World Golf Championships-Cadillac Championship since 2011. We have made the decision, however, not to extend our sponsorship beyond this year. We thank the PGA TOUR for a great six years with the Cadillac Championship." Related Video: News Source: Talking Points MemoImage Credit: Elijah Nouvelage/Getty Images Auto News Government/Legal Cadillac Mexico City
Cadillac's new ad campaign to tell you how to get lucky
Thu, 05 Sep 2013Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."