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Cadillac applies to trademark Ascendiq and Escalade IQ

Let's start with what we know. Earlier this month, CarBuzz discovered trademark applications Cadillac submitted to various agencies in the U.S. and Europe to reserve the names Vistiq, Lumistiq, and Escalade IQL. Now, before the month is out, CarBuzz has found another pair of trademark applications that Cadillac has submitted to gain exclusive rights to the names Ascendiq and Escalade IQ. Sticking with what we know, the suffix -iq, as in Lyriq and Celestiq (pronounced "ik," not "eek"), indicates Cadillac's coming lineup of battery-electric vehicles. That starts with the Lyriq crossover early next year, then the Celestiq flagship sedan in 2023 (pictured). The all-electric Escalade is due by 2025. We assume an Escalade IQ and a longer version called the Escalade IQL will be battery-electric twins for the current ICE-powered Escalade and Escalade ESV. They are three of the six electrified vehicles we're expecting from Cadillac by the end of 2025. Moving on to what we suspect, two of the other three are crossovers, the last has only been referred to as a "low-roof" EV. In July 2020, GM applied to trademark the names Symboliq and Optiq. It had been thought that these would be the two coming crossovers, but a check with the United States Trademark and Patent Office showed both trademarks dead at the time of writing. GM does have an open brand mark application for "optiq," but it's not classified with motor vehicles, it's for a downloadable software application. As we've written many times before, USPTO applications don't mean we'll ever see the name or product being applied for. With that out of the way, we do have three remaining mysterious Cadillac vehicles and three names: Vistiq, Lumistiq, and Ascendiq. We also have a question: Will this be too much iq? Many of us have applauded brands abandoning alphanumerics on their cars for proper names because it could finally mean clear distinctions between one vehicle and another. If all the names are going to pull from the same or similar phonemes, this could end up being like meeting five siblings named Barry, Mary, Terry, Larry, and Gary. And we know how jokey and cruel that can get. So stay tuned. Related video: 2023 Cadillac LYRIQ revealed

Spy photos show Trump's new Cadillac-badged rolling fortress

Development on the new presidential limo, oh-so appropriately nicknamed The Beast, is moving along at a GM proving ground. We got a brief glimpse of the Cadillac-badged rolling testament to safety and security late in February thanks to some clever drone work. We now have a new batch of ground-level photos that show the limo cruising around, presumably being put through the vehicle equivalent of boot camp. Currently, President Trump is making do with the first-generation Beast. While still likely safer than anything else on the road, it's starting to be a bit dated. In addition to the updated styling that makes it look like a comically oversized Cadillac CT6, The Beast v2.0 is likely packing a whole new suite of technology and safety equipment. That's just an assumption, as there's no press release with a full list of features. We can't imagine that the government would want everyone knowing what's beneath The Beast's skin. Expect Trump's ride to have reinforced doors, extra-thick glass, and even a filtration system that would protect against a biological attack. There's speculation that it's equipped with tear-gas cannons, similar to one of James Bond's rides. Even the relatively normal-looking tires are likely to be strengthened in some way, allowing them to still roll if punctured. Add up all of the extra reinforcement, and the truck-based ride is likely to have a mass that's equivalent to a small moon. All that tech doesn't come cheap. Expect The Beast to cost taxpayers somewhere around $1.5 million. Hey, it's still less than the new Bugatti Chiron. Related Video: Featured Gallery The Beast 2.0 spy shots View 10 Photos Image Credit: KGP Photography Spy Photos Cadillac GM Trump limousine limo president

This dream home theater and office happens to be in a Cadillac Escalade [w/video]

Need to take a ride cross country in the lap of luxury while still getting some work done? Short of a tour bus, the Concept One Curve from Lexani Motorcars might be one of the most comfy options imaginable. Lexani is usually known for creating opulent armored vehicles, but for the Concept One Curve it focuses on converting a 2015 Cadillac Escalade into a place for work or play. The company strips out the standard passenger compartment to install a higher ceiling with LED lighting, two leather-upholstered power captain's chairs and jump seats. However, the real highlight is a 48-inch curved 4K television mounted against the driver's partition. Don't worry about missing your favorite shows because there's a TracVision Satellite, too. The driver gets a re-covered seat of their own up front. If business needs to get done, the vehicle also includes a Mac Mini computer, tables stowed in the seats and connections for video conferencing. Of course, if you're riding in something this lavish, security might be a concern too. In addition to the window shades, the Concept One Curve features cameras to know what's going on outside. A touchscreen management system lets occupants control the whole setup from the luxurious chairs. Lexani claims that if all of this somehow isn't enough for a buyer, it offers even more options to fit their needs. Scroll down to watch a video tour and read more about this rolling home theater. {C} Lexani Concept One Curve Lexani Motorcars, a boutique luxury conversion company receiving vast international praise, has produced the Concept One Curve - the world's first 2015 Escalade with a built-in 48" 4K Technology Curved Smart TV. Lexani Motorcars is constantly pushing the boundaries of possibility for luxury transportation in everyday vehicles. The Curve is a revisited version of their latest model, the Concept One, with a television upgrade and electronic rear curtains; it is unmatched in its ability to be a premier theater one minute and a five-star mobile office the next. The curved smart TV-which rests on a proprietary electronic partition-is indeed impressive, but it is just one of the numerous amenities this discreet masterpiece boasts.