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Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

2021 Cadillac Escalade price increases take starting price to $77,490

Update: This story has been updated with official pricing from Cadillac that includes the destination charge and pricing for the long wheelbase ESV model. The modified story continues below. As the 2021 Cadillac Escalade prepares behind-the-scenes for duty in front of real-life red carpets, more information on the brand new fifth-generation SUV bubbles to the surface. GM Authority got its hands on some MSRP figures the other day, but we have the official pricing from Cadillac now. GM kept pricing of the other full-sized SUV family — the Tahoe, Suburban, and Yukon — unchanged or close to the outgoing models. Escalade intenders will be happy to know the same goes here, the 2021 example priced at $77,490 after a $1,295 destination charge is added in, only $1,000 more that the soon-to-be retired 2020 Escalade for a fancier cabin and lots of new tech inside and out. Cadillac reworked the trim walk for 2021 to its Y-trim configuration, splitting into Luxury and Sport models above the base trim. There were four options in 2020, not including all-wheel-drive versions: Base, Luxury, Premium Luxury, and Platinum. There are five for the new year: Luxury, Premium Luxury, Sport, Premium Luxury Platinum, and Sport Platinum. The switcheroo makes it hard to compare all but the bottom and top trims, but the price walk for rear-wheel-drive versions goes: Luxury: $77,490 Premium Luxury: $84,290 Sport: $86,890 Premium Luxury Platinum: $101,290 Sport Luxury Platinum: $101,290  Add $3,000 to any of those trim prices, and you'll have the corresponding long wheelbase ESV price. Four wheel drive is a similar $3,000 charge on any trim. That means the base price on the top trim Escalade ESV with four-wheel drive is $107,290. The 2021 Platinum models are $7,700 more than the 2020 Escalade Platinum. The standard engine is the 6.2-liter V8, shifting through a 10-speed transmission. And the 3.0-liter Duramax diesel is a no-cost option, so take your pick. Customers could end up waiting for the Escalade as well, depending on when every kind of manufacturing can restart in earnest to serve the Arlington, Texas, plant all the parts it needs to build the new SUV. Related Video:      

Forget everything you know about Cadillac V

Cadillac rolled out the CT4-V and CT5-V performance sedans to a rather confused group of journalists last night. What are these cars? Only 355 horsepower in the CTS-V replacement? And just 320 horsepower for the ATS-V successor? Surely, there's something out of place — you can get up to speed with all the details here. Cadillac understood our confusion and explained what was going on rather quickly. The explanation means you have to forget everything you know about what "V" means for a Cadillac, though. Any Cadillac with the singular "V" badge on it previously has denoted the absolute top-tier of performance for that particular model. The CTS-V had the Corvette Z06 engine in it and made 640 horsepower. The ATS-V had a boosted 3.6-liter V6 good for a raucous 464 horsepower. They were equivalent to BMW M, Mercedes-AMG or an Audi RS. We're not talking about the lesser M or AMG models, either. No, the last Cadillac Vs were meant to compete with cars like the C63 or M3, the top-tier of performance in those brands' lineups. This is where you're going to have to start re-learning, because that's no longer the case for a Cadillac with a V badge gracing the rear end. What Cadillac has essentially done is demote what V means, with the intention of offering "something else" above it. With this new strategy, we'd equate a Cadillac V to something like an AMG 43, M340i, or Audi with an S badge on it. Cadillac has even come out with a car similar to this strategy before in the V-Sport. That didn't confuse everybody, though, because the name was different, and the strategy was clear. Now, Cadillac V is just a small stepping stone to these mysterious high performance cars still to come. We asked for any information concerning these future track-ready, fire-breathing monsters, but mum is the word for now. The naming strategy for something above a V is uncharted territory, and it'll also force everyone to learn what the top of the Cadillac lineup is all over again. Cadillac CT5-V View 6 Photos Why confuse folks like this? Cadillac wants to take advantage of the V brand cache in more of its lineup than just two super sedans. Think future vehicles like an XT5-V, XT4-V and others like that. Now that V doesn't mean a Nurburgring-conquering 500+ horsepower luxury muscle car, it makes it far easier for Cadillac to get V badges on everything. Obviously, GM isn't the first to think of this strategy.