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GM admits goal of 500,000 EVs by 2017 won't be met

After a little over four years of Chevy Volt sales, General Motors has a better handle on how many people it expects will buy cars with plugs. And it's less than the company thought back in 2012, when then-senior vice president of global product development, Mary Barra, said that GM expected to sell 500,000 "vehicles with electrification" by 2017. In a sustainability report released this week, GM says that half-million vehicle target will not be met but that it still, "believes the future is electric." In the report, GM says that, "For our commitment to electrification, our forecasted outlook currently projects us, along with the broader automotive industry, falling short of expectations for 2017. ... We continue to aspire to our stated goal." GM's electric lineup includes the Volt, the recently popular Spark EV, the slow-selling Cadillac ELR and upcoming Malibu Hybrid, CT6 plug-in hybrid and eAssist technology in the Buick LaCrosse and Regal. GM says it has 180,834 electrified vehicles on the road in the US today. In 2013, it had 153,034; 95,578 in 2012, and 39,843 in 2011. The company's next big plug-in vehicle will be the second-gen Chevy Volt, which is coming to market later this year, followed by the 200-mile Bolt EV coming, we think, in 2017. GM Employees on Mission to Transform Transportation Sustainability report outlines vehicle and manufacturing progress; sets new targets 2015-05-07 DETROIT – General Motors' just-released sustainability report chronicles efforts by the company's 216,000 employees to live out GM's newly defined purpose and values by earning customer loyalty, applying meaningful technology advances and improving the communities where it does business. These actions – led by CEO Mary Barra – further drive sustainability into the company's culture through building safer and smarter vehicles with less environmental impact. "GM will take a leading role in the auto industry's transformation as it undergoes an unprecedented period of change," said Bob Ferguson, senior vice president, GM Global Public Policy. "From GM's labs to its assembly lines, our people are driving the world to a better place through improved mobility." The company believes the future is electric, with billions of investment to support an all-in-house approach to the development and manufacturing of electrified vehicles. It now counts 180,834 on the road in the U.S – up from 153,034 in 2013.

Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

2023 GM full-size SUVs get Super Cruise expansion pack first

In August, GM announced it had doubled the size of the network of roads available to its Super Cruise hands-free driving feature. Joining the options list in 2017, Super Cruise had been limited to divided interstate highways in the U.S. and Canada. The expansion opened 200,000 miles of additional divided interstate highway as well as major, undivided highways. Both coasts benefit, but there will be a lot more relaxing motoring on the East Coast especially. North of the border, six of the 10 Canadian provinces add enabled roads. Problem is, no GM vehicles have been able to take advantage of the boon. That changes this month, the automaker saying four of its full-size SUVs in specific trims are first in line to make use of the expansion. The SUVs are: 2023 Chevrolet Tahoe Premier and High Country 2023 Chevrolet Suburban Premier and High Country 2023 Cadillac Escalade, Escalade ESV, and Escalade-V 2023 GMC Yukon Denali Ultimate  The vehicles need to have been built on or after October 3, 2022, a production timeline GM says should put the first examples in customer hands this month. The least expensive way to get into Super Cruise is with the two-wheel drive, $77,625 Chevrolet Tahoe Premier with the 3.0-liter inline-six Duramax diesel and the Advanced Technology Package. Vehicles that use the GM's Vehicle Intelligence Platform electrical architecture and already have Super Cruise will receive an over-the-air update "in the coming months" to access the new roads, at no cost to owners. Since other products like the Cadillac CT4 and CT5, Chevrolet Silverado, and GMC Sierra work with the VIP platform as well, they probably aren't far away from the extra capability and they'll bring a lower financial bar to entry.  Related video: