28k One 1 Owner Low Miles 2011 Cadillac Srx Roof Luxury Collection Nav Rear Cam on 2040-cars

Auto blog

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

2019 Cadillac XT4 vs. other compact luxury crossovers: How they compare

After years of every other luxury car maker stocking their showrooms with trendy crossovers, Cadillac is finally joining the fray. Its latest addition is the 2019 Cadillac XT4, a tidy little crossover that proudly bears signature Caddy designs such as the tall slender taillights. And based on our first drive of the car, it impresses in many ways, such as its refined engine, classy interior and excellent ride quality. View 39 Photos That's good news for the little Cadillac, but it needs to stand out in a big segment. To see if it has any other areas where it shines, or maybe some where it's a bit dim, we decided to compare its specifications with those of four of the segment's bestselling compact crossovers, the Lexus NX 300, Acura RDX, Audi Q5 and BMW X3. And for good measure, we threw in the XT4's crosstown rival, the Lincoln MKC. View 15 Photos Here's a chart showing each of these vehicles' vital stats, including horsepower, torque, fuel economy, cargo space, passenger space and price. Further analysis follows. If you'd like to compare any of these vehicles with other luxury crossovers, be sure to check out Autoblog's Car Finder and Compare tools. Also, this is solely a comparison of basic specifications, and for more in-depth information on these cars, be sure to follow the links to our full reviews. And don't be afraid to check these cars out in person at their respective dealerships. Engines, transmissions and fuel economy With the exception of the Lincoln MKC's optional 2.3-liter engine, every competitor here resorts to the same type of engine, a turbocharged 2.0-liter four-cylinder, for its propulsion. And unsurprisingly, they make similar power, in the mid-200 horsepower and mid-200 lb-ft of torque range. Of the 2.0-liter engines, the standout is the Acura RDX, which produces a hearty 272 horsepower and 280 pound-feet of torque. It's second in power only to the Lincoln's optional turbo 2.3, which makes 285 horsepower and 305 pound-feet of torque. The bottom of the pack is the Lexus with 235 horsepower and 258 pound-feet of torque, but the next least powerful crossover is the Cadillac XT4, with just two more ponies than the Lexus, and the same amount of torque. View 22 Photos Though the Cadillac is nearly the least powerful, it does get to claim the best fuel economy numbers, rated at 24 mpg in the city, 30 on the highway, and 26 combined with front-wheel drive.